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Yang Yang
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Wealth, Warmth and Wellbeing: Whether Happiness is Relative or Absolute Depends on Whether It Is about Money, Acquisition, or Consumption
C Hsee, Y Yang, N Li, L Shen
Journal of Marketing Research 46 (3), 396-409, 2009
2292009
Specification Seeking: How Product Specifications Influence Consumer Preference
C Hsee, Y Yang, J Gu, Yangjie, Chen
Journal of Consumer Research 35 (6), 952-966, 2009
1062009
The mere urgency effect
M Zhu, Y Yang, CK Hsee
Journal of Consumer Research 45 (3), 673-690, 2018
892018
Lay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decisions
C Hsee, Y Yang, X Zheng, H Wang
Journal of Marketing Research 52 (1), 134-146, 2015
872015
Sentimental Value and Its Influence on Hedonic Adaptation
Y Yang, J Galak
Journal of Personality and Social Psychology, http://psycnet.apa.org …, 2015
662015
Framing Influences Willingness to Pay but Not Willingness to Accept
Y Yang, J Vosgerau, G Loewenstein
Journal of Marketing Research 50 (6), 725-738, 2013
652013
How Perceptions of Temporal Distance Influence Satiation
J Galak, J Redden, Y Yang, E Kyung
Journal of Experimental Social Psychology 52, 118-123, 2014
472014
When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation
Y Yang, Y Gu, J Galak
Journal of Consumer Research, https://academic.oup.com/jcr/article-abs, 2017
322017
The Mere Reaction Effect: Even Non-positive and Non-informative Reactions Can Reinforce Actions
C Hsee, Y Yang, B Ruan
Journal of Consumer Research, 2015
172015
Relevance insensitivity: A new look at some old biases
CK Hsee, Y Yang, X Li
Organizational Behavior and Human Decision Processes 153, 13-26, 2019
112019
Early Cost Realization and College Choice
H Yoon, Y Yang, CK Morewedge
Journal of Marketing Research 59 (1), 136-152, 2022
42022
Prediction Biases: An Integrative Review
Y Yang, C Hsee, X Li
Current Directions in Psychological Science, https://doi.org/10.1177 …, 2021
42021
The Unintended Consequences of Raising Awareness: Knowing About the Existence of Algorithmic Racial Bias Widens Racial Inequality
S Zhang, Y Yang
Available at SSRN, 2021
12021
Mental Accounting Advances: How Mental Accounting Influences Purchases, Patience, and Well-Being
K Mrkva, J Walker, RA Farrokhnia, ERK Evers, A Imas, H Yoon, Y Yang, ...
ACR North American Advances, 2021
2021
Mitigating Inequalities Caused by Awareness of Algorithmic Bias
SK Park, Y Yang, S Zhang
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Articles 1–15