| Partitioned pricing: Can we always divide and prosper? B Burman, A Biswas Journal of retailing 83 (4), 423-436, 2007 | 157 | 2007 |
| Collaborative consumption usage in the US and India: An exploratory study PA Albinsson, BY Perera, L Nafees, B Burman Journal of Marketing Theory and Practice 27 (4), 390-412, 2019 | 74 | 2019 |
| Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention B Burman, A Biswas Journal of Product & Brand Management 13 (6), 379-389, 2004 | 63 | 2004 |
| The effects of product digitalization and price dispersion on search intentions in offline versus online settings: The mediating effects of perceived risks D Biswas, B Burman Journal of Product & Brand Management 18 (7), 477-486, 2009 | 40 | 2009 |
| Making probability judgments of future product failures: The role of mental unpacking D Biswas, LR Keller, B Burman Journal of Consumer Psychology 22 (2), 237-248, 2012 | 17 | 2012 |
| Price surcharge and the effects of construal level PA Albinsson, B Burman, N Das Journal of Applied Business and Economics 11 (4), 56-69, 2010 | 17 | 2010 |
| Integrating and assessing student perceived sustainability literacy in an Integrated Marketing Communications course PA Albinsson, B Burman, GD Shows, JE Stoddard Marketing Education Review 30 (3), 159-176, 2020 | 15 | 2020 |
| The impact of price level and appeal type in hotel advertising: A pilot study B Burman, PA Albinsson, E Hyatt, B Robles Services Marketing Quarterly 38 (1), 46-56, 2017 | 12 | 2017 |
| One night or many? Effects of amenity charge transparency on consumer reaction B Burman, PA Albinsson, E Hyatt Journal of Hospitality Marketing & Management 25 (8), 1010-1033, 2016 | 11 | 2016 |
| TELLERS VERSUS TECHNOLOGY IN OVERALL CONSUMER SATISFACTION WITH CS Simmers, B Burman, DL Haytko Academy of Marketing Studies Journal 12 (1), 200ổ, 2008 | 9 | 2008 |
| Effect of discounts on search and shopping intentions: the moderating role of shopping environment N Das, B Burman, A Biswas International Journal of Electronic Marketing and Retailing 1 (2), 155-168, 2006 | 3 | 2006 |
| The Use of Rhetoric and Emotional Appeals in Fitness Ads: An Abstract PA Albinsson, BA Huhmann, B Burman Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 1 | 2018 |
| Promoting sustainability initiatives in the hospitality industry B Burman, PA Albinsson Routledge Handbook of Hospitality Marketing, 372-383, 2017 | 1 | 2017 |
| Effects of unpacking in spending predictions: The role of typicality C Hadjichristidis, KG Pillai, B Burman Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem. D Biswas, LR Keller, B Burman Advances in Consumer Research 35, 2008 | 1 | 2008 |
| Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations B Burman, S Verma, A Guha, J Srivastava, A Biswas Journal of Business Research 172, 114430, 2024 | | 2024 |
| Examining the Joint effects of Add-On Fees and Price Discounts on Consumer Evaluations B Burman, S Verma, A Guha, J Srivastava, A Biswas | | 2024 |
| The Time is Now! Capturing the Momentum of Consumers’ Attitudinal and Behavioral Change Towards Environmental Sustainability Due to the Pandemic: An Abstract B Burman, C Ruvalcaba Academy of Marketing Science Annual Conference, 327-328, 2022 | | 2022 |
| Gifts Are Sacred Until the Deal Strikes: An Abstract B Burman, PA Albinsson, RM Schindler Academy of Marketing Science Annual Conference-World Marketing Congress, 391-392, 2021 | | 2021 |
| Consumer Responsiveness to Covid-19 Related Cues in Advertising: An Abstract B Burman, SJ Matthews Academy of Marketing Science Annual Conference-World Marketing Congress, 217-217, 2021 | | 2021 |
