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Marium Mateen Khan
Marium Mateen Khan
Senior Lecturer (Entrepreneurship), PhD (Business Management), Institute of Business Management
Verified email at iobm.edu.pk
Title
Cited by
Cited by
Year
Celebrity Endorsement and Purchase Intentions: The Role of Perceived Quality and Brand Loyalty
MM Khan, Z Memon, S Kumar
Market Forces 14 (2), 99-120, 2019
96*2019
Product packaging and consumer purchase intentions
S Waheed, MM Khan, N Ahmad
Market Forces 13 (2), 97-114, 2018
912018
Income, Social Class and Consumer Behavior: A Focus on Developing Nations
ME Ahmed, MM Khan, N Samad
International Journal of Applied Business and Economic Research 14 (10 …, 2016
46*2016
Online Grocery Shopping and Consumer Perception: A Case of Karachi Market in Pakistan
M Saleem, MM Khan, ME Ahmed, S Ali, N Shah, S Rafiq
Journal of Internet and e-Business Studies 2018 (2018), 1-13, 2018
43*2018
The Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence From Q Mobile Linq Advertisement
MM Khan
Pakistan Business Review 19 (4), 1065-1082, 2018
322018
Antecedents to employer branding
ST Fasih, T Jalees, MM Khan
Market Forces 14 (1), 81-106, 2019
17*2019
Models for Online Grocery Shopping – A Study of Pakistani Online Market.pdf
S Ali, M Saleem, ME Ahmed, MM Khan, N Shah, S Rafiq
Journal of Internet and e-Business Studies 2017 (1), 1-15, 2017
10*2017
Models for Online Grocery Shopping – A Study of Pakistani Online Market
S Ali, M Saleem, ME Ahmed, MM Khan, N Shah, S Rafiq
The 28th International Business Information Management Association …, 2016
10*2016
Ethics in Advertising: Exploring the Telecommunication Industry˘s Employment of Ethics in Advertisements
ME Ahmed, MM Khan
Journal of Southeast Asian Research 2017 (1), 1-15, 2017
92017
Ethics in Advertising: Exploring the Telecommunication Industry˘s Employment of Ethics in Advertisements
ME Ahmed, MM Khan
The 28th International Business Information Management Association …, 2016
92016
Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach
MM Khan, N Mahmood, T Jalees
Global Management Journal for Academic & Corporate Studies (GMJACS) 7 (2 …, 2017
7*2017
Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach
MM Khan, N Mahmood, A Mujahid, T Jalees
International Conference on Business and Management, 2016 2 (1), 40, 2016
7*2016
Bottom-Up Framework for Experiential & Project-Based 4-Year BS Entrepreneurship Program: An Intrapreneurial Conceptualization at Institute of Business Management (IoBM)
N Mahmood, RM Elahi, B Mukhtar, MM Khan, O Javaid, SI Hyder
Journal of Entrepreneurship Education 23 (5), 1-16, 2020
52020
Capstone Project Based Experiential Learning-Case of Institute of Business Management (IoBM)
MM Khan, ME Ahmed
5*2018
Income, social class and consumer behaviour: A focus on developing nations
ME Ahmed, MM Khan, N Samad
International Journal of Applied Business and Economic Research 14 (10 …, 2016
52016
Factors of Consumer Choice of SmartPhones – A Study on Brand Image and Brand Features
MM Khan
Market Forces 11 (2), 1-10, 2016
32016
Professional Women Behavior Pertaining to Online Shopping in Pakistan
ST Fasih, A Shoukat, MM Khan
Asian Journal of Social Sciences and Management Studies 7 (2), 158-165, 2020
2*2020
The Impact of External and Internal Negative Feeling on Consumers˘ Desire for Revenge and Negative Word of Mouth
S Lateef, K Kamran, Javeria, MW Yusaf Zai, MM Khan
Sukkur IBA Journal Of Management And Business 8 (1), 48-69, 2021
12021
Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method
MM Khan, T Jalees
Global Management Journal for Academic & Corporate Studies (GMJACS) 6 (2), 49-60, 2016
1*2016
Impact of Capstone Project Course Learning on Students˘ Problem Solving Ability
ME Ahmed, MM Khan
4th International Conference on Global Business & Social Entrepreneurship …, 2016
12016
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