| Further insights into perceived value and consumer loyalty: A “green” perspective M Koller, A Floh, A Zauner Psychology & Marketing 28 (12), 1154-1176, 2011 | 392 | 2011 |
| Three decades of customer value research: paradigmatic roots and future research avenues VA Zeithaml, K Verleye, I Hatak, M Koller, A Zauner Journal of Service Research 23 (4), 409-432, 2020 | 237 | 2020 |
| Customer perceived value—Conceptualization and avenues for future research A Zauner, M Koller, I Hatak Cogent psychology 2 (1), 1061782, 2015 | 208 | 2015 |
| Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link A Floh, A Zauner, M Koller, T Rusch Journal of Business Research 67 (5), 974-982, 2014 | 189 | 2014 |
| Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour A Floh, M Koller, A Zauner Journal of Marketing Management 29 (5-6), 646-670, 2013 | 188 | 2013 |
| Sponsoring, brand value and social media A Zauner, M Koller, M Fink Revista de Administração de Empresas 52, 681-691, 2012 | 65 | 2012 |
| Working on a dream: sustainable organisational change in SMEs using the example of the Austrian wine industry I Hatak, A Floh, A Zauner Review of managerial science 9, 285-315, 2015 | 32 | 2015 |
| Persuasibility and the self–Investigating heterogeneity among consumers M Koller, A Floh, A Zauner, T Rusch Australasian marketing journal 21 (2), 94-104, 2013 | 15 | 2013 |
| Community marketing in social media–can marketers leverage Facebook groups of celebrities? A Zauner, M Fink, D Maresch, E Aschauer International Journal of Entrepreneurship and Small Business 16 (4), 406-421, 2012 | 11 | 2012 |
| The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions A Floh, M Koller, A Zauner | 11 | 2009 |
| Strategic port planning: A case study of the Rotterdam seaport cluster applying the SWOT framework A Zauner der markt 47, 130-141, 2008 | 10 | 2008 |
| Multiple value dimensions spill‐over—An experimental approach in a consumption system comprising a product and a service F Arne, M Koller, A Zauner, C Teller Journal of Consumer Behaviour 16 (4), 352-362, 2017 | 8 | 2017 |
| „The Individual Propensity to take a Smell at Products “ M Koller, T Salzberger, A Zauner, A Floh, M Sääksjärvi, H Schifferstein Präsentation auf der ACR 2012 Konferenz. Vancouver, Kanada, 2012 | 5 | 2012 |
| The effect of eWOM messages: an experimental approach A Floh, M Koller, A Zauner 2012 Academy of Marketing Conference, 2012 | 4 | 2012 |
| Measuring individual differences in active smelling to evaluate products–The ENFAS-Instrument M Koller, T Salzberger, A Floh, A Zauner, M Sääksjärvi, HNJ Schifferstein Food Quality and Preference 110, 104925, 2023 | 2 | 2023 |
| The Need for Smell Instrument: Development and Cross-National Validation T Salzberger, M Koller, A Floh, A Zauner, M Sääksjärvi, H Schifferstein Marketing in a Post-Disciplinary Era, 174, 2016 | 2 | 2016 |
| Kundenwert in Produkt-und Dienstleistungsbündel: Eine qualitative Betrachtung M Koller, A Zauner, A Floh der markt 51, 75-84, 2012 | 2 | 2012 |
| Applications of the Need For Smell-Scale M Koller, T Salzberger, A Floh, A Zauner, M Sääksjärvi, R Schifferstein ACR North American Advances, 2016 | 1 | 2016 |
| Olfaction in consumption: Measurement and applications M Koller, T Salzberger, A Floh, A Zauner, MC Saaksjarvi, ... European marketing academy 2015 conference, Leuven, Belgium, 1-7, 2015 | 1 | 2015 |
| The Consumption-System Wireless Telecommunications and the Perceived Value-Loyalty Intentions Link A Zauner, A Floh, M Koller The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 1 | 2014 |
