How virtualization, decentralization and network building change the manufacturing landscape: An Industry 4.0 Perspective M Brettel, N Friederichsen, M Keller, M Rosenberg International journal of information and communication engineering 8 (1), 37-44, 2014 | 2779 | 2014 |
A measure of absorptive capacity: Scale development and validation TC Flatten, A Engelen, SA Zahra, M Brettel European Management Journal 29 (2), 98-116, 2011 | 1214 | 2011 |
Corporate effectuation: Entrepreneurial action and its impact on R&D project performance M Brettel, R Mauer, A Engelen, D Küpper Journal of business venturing 27 (2), 167-184, 2012 | 729 | 2012 |
Entrepreneurial orientation, firm performance, and the moderating role of transformational leadership behaviors A Engelen, V Gupta, L Strenger, M Brettel Journal of management 41 (4), 1069-1097, 2015 | 687 | 2015 |
Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance S Arendt, M Brettel Management Decision 48 (10), 1469-1492, 2010 | 642 | 2010 |
Configurations of resources and capabilities and their performance implications: an exploratory study on technology ventures M Gruber, F Heinemann, M Brettel, S Hungeling Strategic Management Journal 31 (12), 1337-1356, 2010 | 495 | 2010 |
Absorptive capacity and firm performance in SMEs: The mediating influence of strategic alliances TC Flatten, GI Greve, M Brettel European Management Review 8 (3), 137-152, 2011 | 483 | 2011 |
Cross‐functional integration of R&D, marketing, and manufacturing in radical and incremental product innovations and its effects on project effectiveness and efficiency M Brettel, F Heinemann, A Engelen, S Neubauer Journal of Product Innovation Management 28 (2), 251-269, 2011 | 415 | 2011 |
Innovation culture, collaboration with external partners and NPD performance M Brettel, NJ Cleven Creativity and innovation management 20 (4), 253-272, 2011 | 381 | 2011 |
How organizational culture influences innovativeness, proactiveness, and risk‐taking: Fostering entrepreneurial orientation in SMEs M Brettel, C Chomik, TC Flatten Journal of small business management 53 (4), 868-885, 2015 | 367 | 2015 |
The influence of internal social capital on serial creators’ success in crowdfunding V Skirnevskiy, D Bendig, M Brettel Entrepreneurship theory and practice 41 (2), 209-236, 2017 | 310 | 2017 |
Content strategies for digital consumer engagement in social networks: Why advertising is an antecedent of engagement JM Gavilanes, TC Flatten, M Brettel Journal of Advertising 47 (1), 4-23, 2018 | 288 | 2018 |
Boosting corporate entrepreneurship through HRM practices: Evidence from German SMEs R Schmelter, R Mauer, C Börsch, M Brettel Human Resource Management 49 (4), 715-741, 2010 | 273 | 2010 |
Improving the performance of business models with relationship marketing efforts–An entrepreneurial perspective M Brettel, S Strese, TC Flatten European Management Journal 30 (2), 85-98, 2012 | 252 | 2012 |
Digital orientation: Conceptualization and operationalization of a new strategic orientation B Kindermann, S Beutel, GG de Lomana, S Strese, D Bendig, M Brettel European Management Journal 39 (5), 645-657, 2021 | 235 | 2021 |
Assessing cross-cultural marketing theory and research A Engelen, M Brettel Journal of Business Research 64 (5), 516-523, 2011 | 223 | 2011 |
Competition-motivated corporate social responsibility J Kemper, O Schilke, M Reimann, X Wang, M Brettel Journal of Business Research 66 (10), 1954-1963, 2013 | 218 | 2013 |
The effect of organizational culture on entrepreneurial orientation: A comparison between Germany and Thailand A Engelen, TC Flatten, J Thalmann, M Brettel Journal of small business management 52 (4), 732-752, 2014 | 217 | 2014 |
Fostering absorptive capacity through leadership: A cross-cultural analysis T Flatten, D Adams, M Brettel Journal of World Business 50 (3), 519-534, 2015 | 192 | 2015 |
The relevance of manufacturing flexibility in the context of Industrie 4.0 M Brettel, M Klein, N Friederichsen Procedia Cirp 41, 105-110, 2016 | 191 | 2016 |