Unique brand extension challenges for luxury brands N Stegemann Journal of Business & Economics Research (JBER) 4 (10), 2006 | 111 | 2006 |
Experiential learning: Helping students to become Ącareer-ready˘ D Spanjaard, T Hall, N Stegemann Australasian Marketing Journal (AMJ) 26 (2), 163-171, 2018 | 85 | 2018 |
Measuring consumers' attitudes to luxury N Stegemann, SM Denize, K Miller International research conference in marketing, 2007 | 26 | 2007 |
Poster sessions in marketing education: An empirical examination N Stegemann, C Sutton-Brady Journal of Marketing Education 31 (3), 219-229, 2009 | 15 | 2009 |
Refinement of the brand luxury index N Stegemann, SM Denize, KE Miller International Conference" Luxury and Counterfeiting": Issues, Challenges and …, 2011 | 9 | 2011 |
Assessing methods to improve class participation C Sutton-Brady, N Stegemann Proceedings of the 2010 European Applied Business Research (EABR) and …, 2010 | 8 | 2010 |
LOYALTY PROGRAMS IN AUSTRALIA: WHO IS IN BED WITH WHOM? N Stegemann 18th Annual International Research Conference on Industrial marketing and …, 2002 | 7 | 2002 |
Putting bling in the classroom N Stegemann, C Sutton-Brady Journal of Business & Economics Research (JBER) 8 (1), 2010 | 6 | 2010 |
Visual arts marketing: The brand equity challenge facing galleries N Stegemann, B Thompson International Business & Economics Research Journal (IBER) 4 (12), 2005 | 5 | 2005 |
International Marketing MR Czinkota, IA Ronkainen, C Sutton-Brady, T Beal, N Stegemann Cengage Learning, 2014 | 4 | 2014 |
Enhancing Learning Outcomes through Application Driven Activities in Marketing. N Stegemann, C Sutton-Brady American Journal Of Business Education 6 (1), 1-6, 2013 | 4 | 2013 |
Perceptions, attitudes and luxury brands N Stegemann, S Denize, KE Miller Luxury marketing: A challenge for theory and practice, 169-184, 2012 | 3 | 2012 |
Doctoral Colloquia The Student Experience N Stegemann, S Glaser Journal of College Teaching & Learning (TLC) 6 (8), 2009 | 3 | 2009 |
Sponsorship as a business exchange: an application of relationships and networks in the performing arts BJ Thompson, N Stegemann, CJ Sutton-Brady Proceedings of the 22nd Industrial Marketing and Purchasing (IMP) Group …, 2006 | 3 | 2006 |
A Colourful Approach to reducing examination anxiety C Sutton-Brady, N Stegemann Journal of College Teaching & Learning (TLC) 3 (1), 2006 | 3 | 2006 |
Brand equity and the cultural event: the amalgamation of multiple brands for a unified marketing communications performance B Thompson, N Stegemann Proceedings of the 8th International Conference on Arts and Cultural …, 2005 | 3 | 2005 |
Loyalty programs in Australia: The affair continues C Sutton-Brady, N STEGEMAN The 19 Annual Conference University of Lugano, 4-6, 2003 | 3 | 2003 |
Brand community image: a social identity theory perspective PH Ho, SM Denize, N Stegemann, AT Kieu Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in …, 2018 | 1 | 2018 |
Branding in the Classroom N Stegemann, C Sutton-Brady The 2011 Barcelona European Academic Conference Presentations: NH Calderon …, 2011 | 1 | 2011 |
Measuring effectiveness of poster sessions: A scale development N Stegemann, C Sutton-Brady Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC …, 2009 | 1 | 2009 |