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Guiomar Martín Herrán
Guiomar Martín Herrán
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Title
Cited by
Cited by
Year
Dynamic games in the economics and management of pollution
S Jørgensen, G Martín-Herrán, G Zaccour
Environmental Modeling & Assessment 15 (6), 433-467, 2010
1872010
A dynamic model for advertising and pricing competition between national and store brands
S Karray, G Martín-Herrán
European Journal of Operational Research 193 (2), 451-467, 2009
1312009
Agreeability and time consistency in linear-state differential games
S Jørgensen, G Martin-Herran, G Zaccour
Journal of optimization theory and applications 119 (1), 49-63, 2003
782003
Pricing and advertising of private and national brands in a dynamic marketing channel
N Amrouche, G Martín-Herrán, G Zaccour
Journal of Optimization Theory and Applications 137 (3), 465-483, 2008
672008
The dilemma of pull and push-price promotions
G Martín-Herrán, SP Sigué, G Zaccour
Journal of Retailing 86 (1), 51-68, 2010
632010
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
P De Giovanni, S Karray, G Martín-Herrán
European Journal of Operational Research 272 (2), 465-480, 2019
622019
The impact of manufacturers' wholesale prices on a retailer's shelf‐space and pricing decisions
G Martín‐Herrán, S Taboubi, G Zaccour
Decision Sciences 37 (1), 71-90, 2006
572006
Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
N Amrouche, G Martín-Herrán, G Zaccour
Annals of Operations Research 164 (1), 79-95, 2008
542008
Dual role of price and myopia in a marketing channel
G Martín-Herrán, S Taboubi, G Zaccour
European Journal of Operational Research 219 (2), 284-295, 2012
512012
Spatial effects and strategic behavior in a multiregional transboundary pollution dynamic game
J De Frutos, G Martín-Herrán
Journal of Environmental Economics and Management 97, 182-207, 2019
502019
Sustainability of cooperation overtime in linear-quadratic differential games
S Jørgensen, G Martín-Herrán, G Zaccour
International Game Theory Review 7 (04), 395-406, 2005
502005
Efficient Markov perfect Nash equilibria: theory and application to dynamic fishery games
G Martin-Herran, JP Rincón-Zapatero
Journal of Economic Dynamics and Control 29 (6), 1073-1096, 2005
502005
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
S Karray, G Martín-Herrán, SP Sigué
International Journal of Production Economics 184, 21-32, 2017
482017
Price coordination in distribution channels: a dynamic perspective
G Martín-Herrán, S Taboubi
European Journal of Operational Research 240 (2), 401-414, 2015
462015
Fighting store brands through the strategic timing of pricing and advertising decisions
S Karray, G Martín-Herrán
European Journal of Operational Research 275 (2), 635-647, 2019
432019
New method to characterize subgame perfect Nash equilibria in differential games
JP Rincón-Zapatero, J Martínez, G Martin-Herran
Journal of Optimization Theory and Applications 96 (2), 377-395, 1998
431998
The impact of foresight in a transboundary pollution game
H Benchekroun, G Martín-Herrán
European Journal of Operational Research 251 (1), 300-309, 2016
422016
Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
H Benchekroun, G Martín-Herrán, S Taboubi
Journal of Economic Dynamics and Control 33 (9), 1699-1718, 2009
422009
Credibility of incentive equilibrium strategies in linear-state differential games
G Martín-Herrán, G Zaccour
Journal of Optimization Theory and Applications 126 (2), 367-389, 2005
422005
Markov perfect equilibrium advertising strategies of Lanchester duopoly model: A technical note
R Jarrar, G Martín-Herrán, G Zaccour
Management Science 50 (7), 995-1000, 2004
412004
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