| A model of trust in online relationship banking A Mukherjee, P Nath International journal of bank marketing, 2003 | 978 | 2003 |
| Role of electronic trust in online retailing P Nath, A Mukherjee European journal of marketing, 2007 | 716 | 2007 |
| The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view P Nath, S Nachiappan, R Ramanathan Industrial Marketing Management 39 (2), 317-329, 2010 | 508 | 2010 |
| Performance benchmarking and strategic homogeneity of Indian banks A Mukherjee, P Nath, MN Pal International Journal of Bank Marketing, 2002 | 208 | 2002 |
| Resource, service quality and performance triad: a framework for measuring efficiency of banking services A Mukherjee, P Nath, M Pal Journal of the Operational Research Society 54 (7), 723-735, 2003 | 179 | 2003 |
| An empirical assessment of comparative approaches to service quality measurement P Nath, A Mukherjee Journal of services marketing, 2005 | 129 | 2005 |
| The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective W Yu, R Ramanathan, P Nath Industrial Marketing Management 43 (1), 25-31, 2014 | 124 | 2014 |
| Impact of environmental regulations on innovation and performance in the UK industrial sector D Lamond, R Dwyer, R Ramanathan, A Black, P Nath, L Muyldermans Management Decision, 2010 | 118 | 2010 |
| Reverse auctions for relationship marketers SP Daly, P Nath Industrial Marketing Management 34 (2), 157-166, 2005 | 106 | 2005 |
| Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability W Yu, R Ramanathan, P Nath Technological Forecasting and Social Change 117, 160-169, 2017 | 63 | 2017 |
| Environmental management practices, environmental technology portfolio, and environmental commitment: A content analytic approach for UK manufacturing firms P Nath, R Ramanathan International Journal of Production Economics 171, 427-437, 2016 | 47 | 2016 |
| The impact of organizational pressures on environmental performance of firms R Ramanathan, B Poomkaew, P Nath Business Ethics: A European Review 23 (2), 169-182, 2014 | 43 | 2014 |
| Complementary effects of relational bonds in information asymmetry contexts P Nath, A Mukherjee journal of Services Marketing, 2012 | 41 | 2012 |
| Green competence framework: evidence from China N Subramanian, MD Abdulrahman, L Wu, P Nath The International Journal of Human Resource Management 27 (2), 151-172, 2016 | 38 | 2016 |
| The effects of online reviews on service expectations: Do cultural value orientations matter? P Nath, J Devlin, V Reid Journal of Business Research 90, 123-133, 2018 | 21 | 2018 |
| Expectation formation in case of newer hotels: The role of advertising, price, and culture P Nath, J Devlin, V Reid Journal of Travel Research 55 (2), 261-275, 2016 | 20 | 2016 |
| Reverse auctions and buyer–seller relationships: A rejoinder to Emiliani and Stec's commentary SP Daly, P Nath Industrial Marketing Management 34 (2), 173-176, 2005 | 16 | 2005 |
| Identification of linkage between strategic group and performance of Indian commercial banks: a combined approach using DEA and Co-Plot P Nath, A Mukherjee, MN Pal International Journal of Digital Accounting Research 1 (2), 125-152, 2001 | 16 | 2001 |
| Decision metrics for CRM solutions S Mukhopadhyay, P Nath Customer Relationship Management: Emerging Tools, Concepts and Applications …, 2001 | 13 | 2001 |
| Performance analysis of the Indian banks: an exploration M Pal, A Mukherjee, P Nath APORS 2000, Fifth Conference of the Association of Asia Pacific Operations …, 2000 | 9 | 2000 |
Dr. Avinandan MukherjeeDean, Brad D. Smith Schools of Business & Lewis College of Business, Marshall University, USAVerified email at marshall.edu
