| Innovation, marketing strategy, environment, and performance FA Manu, V Sriram Journal of Business Research 35 (1), 79-91, 1996 | 443 | 1996 |
| The depersonalization of retailing: Its impact on the" lonely" consumer. AM Forman, V Sriram Journal of Retailing, 1991 | 307 | 1991 |
| Antecedents to buyer-seller collaboration: an analysis from the buyer's perspective V Sriram, R Krapfel, R Spekman Journal of Business Research 25 (4), 303-320, 1992 | 255 | 1992 |
| Information technology investments in purchasing: an empirical investigation of communications, relationship and performance outcomes V Sriram, R Stump Omega 32 (1), 41-55, 2004 | 204 | 2004 |
| Employing information technology in purchasing: buyer-supplier relationships and size of the supplier base RL Stump, V Sriram Industrial Marketing Management 26 (2), 127-136, 1997 | 194 | 1997 |
| The relative importance of products' environmental attributes: a cross-cultural comparison V Sriram, AM Forman International Marketing Review 10 (3), 1993 | 162 | 1993 |
| Determinants of source loyalty in buyer-seller relationships V Sriram, V Mummalaneni Journal of Purchasing & Materials Management 26 (4), 21, 1990 | 119 | 1990 |
| Drivers of urban entrepreneurship: an integrative model V Sriram, T Mersha, L Herron International Journal of Entrepreneurial Behaviour & Research 13 (4), 235-251, 2007 | 112 | 2007 |
| An empirical investigation of the role of marketing for small exporters V Sriram, HJ Sapienza Journal of Small Business Management 29 (4), 33, 1991 | 110* | 1991 |
| Stimulating entrepreneurship in Africa V Sriram, T Mersha World Journal of Entrepreneurship, Management and Sustainable Development 6 …, 2010 | 101 | 2010 |
| Can advertising be standardized among similar countries? A cluster-based analysis V Sriram, P Gopalakrishna International Journal of Advertising 10 (2), 137-149, 1991 | 100 | 1991 |
| The innovation process in emerging economies D Lingelbach, V Sriram, T Mersha, K Saffu | 80* | |
| Electronic data interchange: does its adoption change purchasing policies and procedures? V Sriram, S Banerjee International Journal of Purchasing and Materials Management 30 (4), 30-40, 1994 | 71 | 1994 |
| The impact of electronic data interchange on purchasing: an empirical investigation S Banerjee, V Sriram International Journal of Operations & Production Management 15 (3), 29-38, 1995 | 69 | 1995 |
| Country-of-destination and export marketing strategy: a study of US exporters V Sriram, FA Manu Journal of Global Marketing 8 (3-4), 171-190, 1995 | 64 | 1995 |
| Information technology investments in purchasing: an empirical study of dimensions and antecedents V Sriram, RL Stump, S Banerjee Information & Management 33 (2), 59-72, 1997 | 59 | 1997 |
| Export policy and strategy implications for small-to-medium sized firms V Sriram, J Neelankavil, R Moore Journal of Global Marketing 3 (2), 43-60, 1990 | 43 | 1990 |
| Facilitating entrepreneurship in Sub-Saharan Africa: what governments can do V Sriram, T Mersha Journal for International Business and Entrepreneurship Development 3 (1 …, 2006 | 34 | 2006 |
| Construction management strategy and developer performance MA Anikeeff, V Sriram Engineering, Construction and Architectural Management 15 (6), 504-513, 2008 | 30 | 2008 |
| Drivers of global business success: lessons from emerging markets FZ Bilgin, V Sriram, AW Gerhard Palgrave Macmillan, 2004 | 27 | 2004 |
