| Knowledge transfer in developed‐developing country interfirm collaborations: a conceptual framework B Narteh Journal of knowledge management, 2008 | 201 | 2008 |
| Relationship marketing and customer loyalty: Evidence from the Ghanaian luxury hotel industry B Narteh, GC Agbemabiese, P Kodua, M Braimah Journal of Hospitality Marketing & Management 22 (4), 407-436, 2013 | 186 | 2013 |
| Service quality and customer satisfaction in Ghanaian retail banks: the moderating role of price B Narteh International Journal of Bank Marketing 36 (1), 68-88, 2018 | 128 | 2018 |
| Entrepreneurial alertness and new venture performance: Facilitating roles of networking capability S Adomako, A Danso, N Boso, B Narteh International Small Business Journal 36 (5), 453-472, 2018 | 119 | 2018 |
| Service quality in automated teller machines: an empirical investigation B Narteh Managing Service Quality: An International Journal 23 (1), 62-89, 2013 | 114 | 2013 |
| Perceived service quality and satisfaction of self-service technology: The case of automated teller machines B Narteh International Journal of Quality & Reliability Management, 2015 | 109 | 2015 |
| Customer behavioural intentions towards mobile money services adoption in Ghana B Narteh, MA Mahmoud, S Amoh The Service Industries Journal 37 (7-8), 426-447, 2017 | 104 | 2017 |
| An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa: The case of Ghana B Narteh, N Owusu‐Frimpong International Journal of Bank Marketing, 2011 | 100 | 2011 |
| SME bank selection and patronage behaviour in the Ghanaian banking industry B Narteh Management Research Review 36 (11), 1061-1080, 2013 | 93 | 2013 |
| Online relationship marketing and affective customer commitment–The mediating role of trust SL Boateng, B Narteh Journal of Financial Services Marketing 21, 127-140, 2016 | 88 | 2016 |
| Customer satisfaction with retail banking services in Ghana B Narteh, J Kuada Thunderbird International Business Review 56 (4), 353-371, 2014 | 88 | 2014 |
| Does internal marketing influence employee loyalty? Evidence from the Ghanaian banking industry B Narteh, R Odoom Services Marketing Quarterly 36 (2), 112-135, 2015 | 85 | 2015 |
| Branding in small-and medium-sized enterprises (SMEs): Current issues and research avenues R Odoom, B Narteh, R Boateng Qualitative Market Research: An International Journal, 2017 | 76 | 2017 |
| Factors influencing consumer loyalty towards 3G mobile data service providers: evidence from Ghana KS Ofori, K Boakye, B Narteh Total Quality Management & Business Excellence 29 (5-6), 580-598, 2018 | 75 | 2018 |
| Relationship marketing practices and customer loyalty: evidence from the banking industry in Ghana P Anabila, B Narteh, EY Tweneboah-Koduah, LG Box European journal of Business and Management 4 (13), 51-61, 2012 | 74 | 2012 |
| Internal marketing and employee commitment: Evidence from the Ghanaian banking industry B Narteh Journal of Financial Services Marketing 17, 284-300, 2012 | 73 | 2012 |
| Brand equity and financial performance: The moderating role of brand likeability B Narteh Marketing Intelligence & Planning 36 (3), 381-395, 2018 | 65 | 2018 |
| Key drivers of automobile brand choice in sub‐Saharan Africa: the case of Ghana B Narteh, R Odoom, M Braimah, S Buame Journal of Product & Brand Management, 2012 | 64 | 2012 |
| Determinants of students˘ loyalty in the Ghanaian banking industry B Narteh The TQM Journal 25 (2), 153-169, 2013 | 57 | 2013 |
| Determinants of students˘ loyalty in the Ghanaian banking industry B Narteh The TQM Journal 25 (2), 153-169, 2013 | 57 | 2013 |
