| Attitudes and behaviour towards organic products: an exploratory study E Tsakiridou, C Boutsouki, Y Zotos, K Mattas International Journal of Retail & Distribution Management 36 (2), 158-175, 2008 | 683 | 2008 |
| Customer relationship management in the era of social web and social customer: an investigation of customer engagement in the Greek retail banking sector C Giannakis-Bompolis, C Boutsouki Procedia-Social and Behavioral Sciences 148, 67-78, 2014 | 138 | 2014 |
| Humor and cultural values in print advertising: a cross‐cultural study L Hatzithomas, Y Zotos, C Boutsouki International Marketing Review 28 (1), 57-80, 2011 | 132 | 2011 |
| A longitudinal analysis of the changing roles of gender in advertising: A content analysis of Super Bowl commercials L Hatzithomas, C Boutsouki, P Ziamou Current Research on Gender Issues in Advertising, 106-124, 2018 | 68 | 2018 |
| Consumer behaviour towards own label: monitoring the Greek experience C Boutsouki, Y Zotos, Z Masouti Agricultural Economics Review 9 (1), 81-92, 2009 | 64 | 2009 |
| Social media advertising platforms: a cross-cultural study Y Zotos, N Chatzithomas, C Boutsouki, L Hatzithomas International Journal on Strategic Innovative Marketing 1 (02), 74-90, 2014 | 61 | 2014 |
| Service quality, visitor satisfaction and future behavior in the museum sector VV Daskalaki, MC Voutsa, C Boutsouki, L Hatzithomas Journal of Tourism, Heritage & Services Marketing (JTHSM) 6 (1), 3-8, 2020 | 57 | 2020 |
| Impulse behavior in economic crisis: A data driven market segmentation C Boutsouki International Journal of Retail & Distribution Management 47 (9), 974-996, 2019 | 55 | 2019 |
| Greek retailing in transition D Bennison, C Boutsouki International Journal of Retail & Distribution Management 23 (1), 24-31, 1995 | 44 | 1995 |
| The effects of culture and product type on the use of humor in greek tv advertising: An application of speck's humorous message taxonomy H Leonidas, B Christina, Z Yorgos Journal of Current Issues & Research in Advertising 31 (1), 43-61, 2009 | 42 | 2009 |
| Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach E Tsichla, L Hatzithomas, C Boutsouki Journal of Marketing Communications 22 (6), 563-586, 2016 | 33 | 2016 |
| Visual metaphors in food advertising: A cross-cultural study K Margariti, C Boutsouki, L Hatzithomas, Y Zotos Food research international 115, 338-351, 2019 | 31 | 2019 |
| Evaluating the use of QR codes on food products K Rotsios, A Konstantoglou, D Folinas, T Fotiadis, L Hatzithomas, ... Sustainability 14 (8), 4437, 2022 | 25 | 2022 |
| Facebook usage among teenagers–the effect of personality and peer group pressure; an exploratory study in Greece E Vlachopoulou, C Boutsouki International Journal of Internet Marketing and Advertising 8 (4), 285-299, 2014 | 23 | 2014 |
| Á path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure K Margariti, L Hatzithomas, C Boutsouki, Y Zotos International Journal of Advertising 41 (4), 731-770, 2022 | 22 | 2022 |
| Green advertising on social media: A systematic literature review E Ktisti, L Hatzithomas, C Boutsouki Sustainability 14 (21), 14424, 2022 | 15 | 2022 |
| The Dilema of Luxury Brand extensions CLH Margariti, K., Boutsouki Journal of Global Fashion Marketing 10 (4), 305-323, 2019 | 15* | 2019 |
| PEER: Looking into consumer engagement in e-WOM through social media L Çatzithomas, C Boutsouki, V Pigadas, Y Zotos Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2016 | 15 | 2016 |
| Metaphors and body copy in online advertising effectiveness L Hatzithomas, A Manolopoulou, K Margariti, C Boutsouki, D Koumpis Journal of Promotion Management 27 (5), 642-672, 2021 | 13 | 2021 |
| The link between sustainable destination image, brand globalness and consumers¢ purchase intention: A moderated mediation model L Hatzithomas, C Boutsouki, F Theodorakioglou, E Papadopoulou Sustainability 13 (17), 9584, 2021 | 12 | 2021 |
Leonidas HatzithomasAssociate Professor of Marketing Communications, University of MacedoniaVerified email at uom.edu.gr
