| Consumer revenge behavior: a cross-cultural perspective H Zourrig, JC Chebat, R Toffoli Journal of Business Research 62 (10), 995-1001, 2009 | 273 | 2009 |
| Shopping well-being: Is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity K El Hedhli, H Zourrig, JC Chebat Journal of Retailing and Consumer Services 31, 1-13, 2016 | 132 | 2016 |
| Exploring cultural differences in customer forgiveness behavior H Zourrig, JC Chebat, R Toffoli Journal of Service Management 20 (4), 404-419, 2009 | 56 | 2009 |
| “In-group love and out-group hate?” A cross cultural study on customers' revenge, avoidance and forgiveness behaviors H Zourrig, JC Chebat, R Toffoli Journal of Business Research 68 (3), 487-499, 2015 | 51 | 2015 |
| Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions K El Hedhli, H Zourrig, I Becheur Journal of Retailing and Consumer Services 58, 102260, 2021 | 49 | 2021 |
| Image transfer from malls to stores and its influence on shopping values and mall patronage: The role of self-congruity K El Hedhli, H Zourrig, J Park Journal of Retailing and Consumer Services 39, 208-218, 2017 | 48 | 2017 |
| A cross-cultural perspective on consumer perceptions of service failures’ severity: a pilot study H Zourrig, K Hedhli, JC Chebat International Journal of Quality and Service Sciences 6 (4), 238-257, 2014 | 25 | 2014 |
| Impact of culture on dissatisfied customers: An empirical study JC Chebat, L Kerzazi, H Zourrig City, Culture and Society 1 (1), 37-44, 2010 | 23 | 2010 |
| Waiting in a queue with strangers and acquaintances: An integrative model of customer‐to‐customer interactions effect on waiting time evaluation H Zourrig, JC Chebat International Journal of Quality and Service Sciences 1 (2), 145-159, 2009 | 21 | 2009 |
| Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel K El Hedhli, H Zourrig Journal of Marketing Communications 29 (5), 433-454, 2023 | 19 | 2023 |
| The effect of cultural tightness–looseness on fraud perception in insurance services H Zourrig, J Park, K El Hedhli, M Zhang International Journal of Quality and Service Sciences 10 (2), 138-148, 2018 | 18 | 2018 |
| Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? K El Hedhli, H Zourrig, A Al Khateeb, I Alnawas Journal of Retailing and Consumer Services 75, 103459, 2023 | 16 | 2023 |
| Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers M Zhang, JC Chebat, H Zourrig Journal of International Consumer Marketing 24 (5), 304-319, 2012 | 16 | 2012 |
| The effects of cultural tightness and perceived unfairness on Japanese consumers’ attitude towards insurance fraud: the mediating effect of rationalization H Zourrig, J Park Journal of Financial Services Marketing 24, 21-30, 2019 | 13 | 2019 |
| Shopping well-being: the role of congruity and shoppers’ characteristics K El Hedhli, I Becheur, H Zourrig, W Chaouali Journal of Consumer Marketing 38 (3), 293-304, 2021 | 11 | 2021 |
| Customers’ coping with interpersonal conflicts in intra and inter-cultural service encounters H Zourrig, JC Chebat, R Toffoli, A Medina-Borja AMS review 4, 21-31, 2014 | 7 | 2014 |
| Consumers’ motivations and roles in rooting for or against underdog consumer H Zourrig, K El Hedhli International journal of consumer studies 42 (1), 164-172, 2018 | 6 | 2018 |
| The influence of culture on consumer perceptions of deceptiveness H Zourrig, M Zhang, K El Hedhli, I Becheur Journal of Consumer Marketing 38 (5), 469-483, 2021 | 5 | 2021 |
| Smartphone-Based Virtual Reality as an Immersive Tool for Teaching Marketing Concepts H Zourrig International Journal of Innovative Teaching and Learning in Higher …, 2021 | 2 | 2021 |
| Ethics, legal, and public policy H Zourrig, M Zhang, K El Hedhli THE ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS LITTLE ROCK, AR MARCH 9-10 …, 2017 | 2 | 2017 |
