Sanjog Misra
Sanjog Misra
University of Chicago Booth School of Business
Verified email at - Homepage
Cited by
Cited by
On risk, convenience, and Internet shopping behavior
A Bhatnagar, S Misra, HR Rao
Communications of the ACM 43 (11), 98-105, 2000
Supermarket pricing strategies
PB Ellickson, S Misra
Marketing science 27 (5), 811-828, 2008
A structural model of sales-force compensation dynamics: Estimation and field implementation
S Misra, HS Nair
Quantitative Marketing and Economics 9 (3), 211-257, 2011
Contract duration: evidence from franchising
JA Brickley, S Misra, RL Van Horn
J. Law & Econ. 49, 173-681, 2006
Observed and unobserved preference heterogeneity in brand-choice models
D Horsky, S Misra, P Nelson
Marketing Science 25 (4), 322-335, 2006
Repositioning dynamics and pricing strategy
P Ellickson, S Misra, H Nair
Journal of Marketing Research, 2011
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...
Marketing Letters 16 (3), 293-308, 2005
Disentangling preferences and learning in brand choice models
S Shin, S Misra, D Horsky
Marketing Science 31 (1), 115-137, 2012
Deep Neural Networks for Estimation and Inference
MH Farrell, T Liang, S Misra
Econometrica 89 (1), 181-213, 2021
Salesforce compensation: An analytical and empirical examination of the agency theoretic approach
S Misra, AT Coughlan, C Narasimhan
Quantitative Marketing and Economics 3 (1), 5-39, 2005
How consumers’ attitudes toward direct-to-consumer advertising of prescription drugs influence ad effectiveness, and consumer and physician behavior
M Herzenstein, S Misra, SS Posavac
Marketing Letters 15 (4), 201-212, 2004
Personalized pricing and customer welfare
JP Dubé, S Misra
Available at SSRN 2992257, 2019
The dynamics of retail oligopoly
A Beresteanu, P Ellickson, S Misra
Duke University, 2006
Scheduling sales force training: Theory and evidence
A Krishnamoorthy, S Misra, A Prasad
International Journal of Research in Marketing 22 (4), 427-440, 2005
Enriching interactions: Incorporating outcome data into static discrete games
PB Ellickson, S Misra
Quantitative Marketing and Economics 10 (1), 1-26, 2012
Structural Workshop Paper—Estimating Discrete Games
PB Ellickson, S Misra
Marketing Science 30 (6), 997-1010, 2011
Discrete choice models of firms’ strategic decisions
M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ...
Marketing Letters 19 (3), 399-416, 2008
Big data and marketing analytics in gaming: Combining empirical models and field experimentation
HS Nair, S Misra, WJ Hornbuckle IV, R Mishra, A Acharya
Marketing Science 36 (5), 699-725, 2017
Heterogeneous treatment effects and optimal targeting policy evaluation
GJ Hitsch, S Misra
Available at SSRN 3111957, 2018
Estimating bargaining games in distribution channels
S Misra, SK Mohanty
Working Paper, 2008
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