Capturing Value from Non-Paying Consumers˘ Engagement Behaviours: Field Evidence and Development of a Theoretical Model L Groeger, L Moroko, L Hollebeek Journal of Strategic Marketing 24 (1/2), 2016 | 170 | 2016 |
The Design Thinking Mindset: An Assessment of What We Know and What We See in Practice J Schweitzer, L Groeger, L Sobel Journal of Design, Business & Society 2 (1), 71-94, 2016 | 132 | 2016 |
Word-of-mouth marketing influence on offline and online communications: Evidence from case study research L Groeger, F Buttle Word of Mouth and Social Media, 20-40, 2016 | 118 | 2016 |
Word-of-mouth marketing: towards an improved understanding of multi-generational campaign reach L Groeger, F Buttle European Journal of Marketing 48 (7/8), 1186 - 1208, 2014 | 87 | 2014 |
Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing F Buttle, L Groeger Journal of Marketing Management 33 (13-14), 1035-1059, 2017 | 48 | 2017 |
The future of design thinking in Australia: barriers and opportunities L Sobel, L Groeger Design Management Review 24 (2), 26-31, 2013 | 35 | 2013 |
Adapt fast or die slowly: Complex adaptive business models at Cisco Systems L Groeger, K Bruce, I Rolfe Industrial Marketing Management 77, 102-115, 2019 | 25 | 2019 |
Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth L Groeger, F Buttle Journal of Advertising Research 56 (4), 368-384, 2016 | 24 | 2016 |
Broad-scale climate influences on spring-spawning herring (Clupea harengus, L.) recruitment in the Western Baltic Sea JP Gröger, HH Hinrichsen, P Polte PloS one 9 (2), e87525, 2014 | 24 | 2014 |
Developing a design thinking mindset: Encouraging designerly ways in postgraduate business education L Groeger, J Schweitzer Design Thinking in Higher Education: Interdisciplinary Encounters, 41-72, 2020 | 21 | 2020 |
Transformational leadership, design thinking and the innovative organization L Groeger, J Schweitzer European Group for Organizational Studies Conference, At Rotterdam, Netherlands, 2014 | 19 | 2014 |
Soziale Epidemien – das Phänomen exponentieller Produktverbreitung. Bezugsrahmen und resultierende Handlungsempfehlungen L Groeger Fördergesellschaft Produktmarketing e.V., Koeln, 2008 | 18* | 2008 |
Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice S Duffy, K Bruce, L Moroko Australasian marketing journal 28 (4), 181-188, 2020 | 13 | 2020 |
Virale Informationsverarbeitung—Mit System den Faktor Zufall minimieren U Koppelmann, L Groeger Marketing Review St. Gallen 26, 6-10, 2009 | 12 | 2009 |
Design thinking: exploring opportunities for the design industry and business in Australia L Sobel, L Groeger Macquarie Graduate School of Management (MGSM) Research Paper Series, 952-2012, 2012 | 10 | 2012 |
Design thinking mindset: Developing creative confidence L Groeger, J Schweitzer, L Sobel, B Malcom Academy of Design Innovation Management Conference 2019, 2019 | 8 | 2019 |
The emergence of shared leadership in innovation labs R Rose, L Groeger, K Hölzle Frontiers in Psychology 12, 685167, 2021 | 6 | 2021 |
Who says what to whom in what channel F Buttle, L Groeger A rules, 2017 | 6 | 2017 |
Markendifferenzierung ohne klassische Werbung? Zur Stimulation sozialer Interaktion zwischen Kunden L Groeger Markendifferenzierung: Innovative Konzepte zur erfolgreichen …, 2011 | 5 | 2011 |
Transformational leadership, design thinking and the innovative firm J Schweitzer, LC Groeger Business Innovation and Business Invention-Leveraging Interdependencies for …, 2016 | 4 | 2016 |