| Capturing Value from Non-Paying Consumers’ Engagement Behaviours: Field Evidence and Development of a Theoretical Model L Groeger, L Moroko, L Hollebeek Journal of Strategic Marketing 24 (1/2), 2016 | 181 | 2016 |
| The Design Thinking Mindset: An Assessment of What We Know and What We See in Practice J Schweitzer, L Groeger, L Sobel Journal of Design, Business & Society 2 (1), 71-94, 2016 | 160 | 2016 |
| Word-of-mouth marketing influence on offline and online communications: Evidence from case study research L Groeger, F Buttle Word of Mouth and Social Media, 20-40, 2016 | 122 | 2016 |
| Word-of-mouth marketing: towards an improved understanding of multi-generational campaign reach L Groeger, F Buttle European Journal of Marketing 48 (7/8), 1186 - 1208, 2014 | 93 | 2014 |
| Who says what to whom in what channel? A rules theoretic perspective on word-of-mouth marketing F Buttle, L Groeger Journal of Marketing Management 33 (13-14), 1035-1059, 2017 | 55 | 2017 |
| The Future of Design Thinking in Australia: Barriers and Opportunities. L Sobel, L Groeger Design Management Review 24 (2), 2013 | 38 | 2013 |
| Developing a design thinking mindset: Encouraging designerly ways in postgraduate business education L Groeger, J Schweitzer Design Thinking in Higher Education: Interdisciplinary Encounters, 41-72, 2020 | 27 | 2020 |
| Broad-scale climate influences on spring-spawning herring (Clupea harengus, L.) recruitment in the Western Baltic Sea JP Gröger, HH Hinrichsen, P Polte PloS one 9 (2), e87525, 2014 | 27 | 2014 |
| Deciphering word-of-mouth marketing campaign reach: Everyday conversation versus institutionalized word of mouth L Groeger, F Buttle Journal of Advertising Research 56 (4), 368-384, 2016 | 26 | 2016 |
| Adapt fast or die slowly: Complex adaptive business models at Cisco Systems L Groeger, K Bruce, I Rolfe Industrial Marketing Management 77, 102-115, 2019 | 25 | 2019 |
| Transformational leadership, design thinking and the innovative organization L Groeger, J Schweitzer European Group for Organizational Studies Conference, At Rotterdam, Netherlands, 2014 | 22 | 2014 |
| Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice S Duffy, K Bruce, L Moroko Australasian marketing journal 28 (4), 181-188, 2020 | 21 | 2020 |
| Soziale Epidemien – das Phänomen exponentieller Produktverbreitung. Bezugsrahmen und resultierende Handlungsempfehlungen L Groeger Fördergesellschaft Produktmarketing e.V., Koeln, 2008 | 21* | 2008 |
| Virale Informationsverarbeitung—Mit System den Faktor Zufall minimieren U Koppelmann, L Groeger Marketing Review St. Gallen 26, 6-10, 2009 | 13 | 2009 |
| Design thinking mindset: Developing creative confidence L Groeger, J Schweitzer, L Sobel, B Malcom Conference of the Academy for Design Innovation Management 2019: Research …, 2019 | 11 | 2019 |
| Design thinking: exploring opportunities for the design industry and business in Australia L Sobel, L Groeger Macquarie Graduate School of Management (MGSM) Research Paper Series, 952-2012, 2012 | 10 | 2012 |
| The emergence of shared leadership in innovation labs R Rose, L Groeger, K Hölzle Frontiers in Psychology 12, 685167, 2021 | 8 | 2021 |
| Who says what to whom in what channel F Buttle, L Groeger A rules, 2017 | 7 | 2017 |
| Transformational leadership, design thinking and the innovative firm J Schweitzer, LC Groeger Business Innovation and Business Invention-Leveraging Interdependencies for …, 2016 | 7 | 2016 |
| Design Thinking Mindset: Exploring the role of mindsets in building design consulting capability L Sobel, J Schweitzer, B Malcom, L Groeger Conference of the Academy for Design Innovation Management 2019: Research …, 2019 | 5 | 2019 |
Francis ButtlePrincipal (retired), Francis Buttle and Associates, formerly Professor, Macquarie Graduate School ofVerified email at francisbuttle.com.au
