| The impact of brand personality on brand preference and loyalty: empirical evidence from Malaysia BK Balakrishnan, S Lee, ASM Shuaib, NH Marmaya Business Education & Accreditation 1 (1), 109-119, 2009 | 35 | 2009 |
| Perception towards factors that affect the effectiveness of an entrepreneurship training program MR Yaacob, NSA Shaupi, ASM Shuaib Journal of Entrepreneurship and Business 4 (1), 50-58, 2016 | 19 | 2016 |
| The impact of website effectiveness towards online repurchase intention LM Hong, WFW Zulkifli, NH Hamsani, ASM Shuaib Journal of Entrepreneurship and Business 5 (2), 50-60, 2017 | 11 | 2017 |
| The role of green marketing towards purchase intention among Malaysian customers S Uthamaputran, ASMD Shuaib, NH Hamsani Journal of Entrepreneurship and Business 2 (1), 2014 | 10 | 2014 |
| Measuring the Remode entrepreneurship training programme at behaviour level of Kirkpatrick Model in Aquaculture Industry AA Ab Rahman, MR Yaacob, MAH Ibrahim, ANS Shaupi, PY Permarupan, ... Research in World Economy 10 (2), 1-5, 2019 | 5 | 2019 |
| Electronic word-of-mouth (ewom) behavior in Malaysia: Successful marketing strategy NH Marmaya, B Balakrishnan, ASM Shuaib International journal of academic research in business and social sciences 8 …, 2018 | 5 | 2018 |
| Provision of green practices amongst homestay operators in Kelantan NFAH Khan, RC Aziz, NMNM Munir, ASM Shuaib, NH Hamsani, N Khan, ... Journal of Tourism 2 (4), 48-58, 2017 | 4 | 2017 |
| The relationship between corporate entrepreneurship towards organizational performance NH Othman, ASM Shuaib Faculty of Entrepreneurship and Business, UMK, 2015 | 4 | 2015 |
| The impact of brand placement and brand recall (in movies) on brand preference, loyalty and intentions to purchase among younger consumers: Empirical evidence from Malaysia BKPD Balakrishnan, PY Permarupan, ASMD Shuaib, O Dousin ISSN 1931-0285 CD ISSN 1941-9589 ONLINE, 716, 2012 | 2 | 2012 |
| International Seminar on Entrepreneurship & Psychology 2022 ASM Shuaib, MZ Muhammad Variasi Perdana Fakulti Keusahawanan dan Perniagaan Tahun 2022, 2023 | | 2023 |
| Bengkel Penyeliaan Pelajar Pascasiswazah ASM Shuaib, T Abdullah Variasi Perdana Fakulti Keusahawanan dan Perniagaan Tahun 2022, 2023 | | 2023 |
| Bengkel Real Entrepreneur Applied Learning (REAL) ASM Shuaib, SIF Ramlee, F Mohd Variasi Perdana Fakulti Keusahawanan dan Perniagaan Tahun 2022, 2023 | | 2023 |
| Variasi Perdana Fakulti Keusahawanan dan Perniagaan Tahun 2022 AHM Pazil, M Kamaruddin, ASM Shuaib, NA Ahmad, NH Othman, ... Faculty of Entrepreneurship and Business, 2023 | | 2023 |
| Effect of Technological Advancement on Global Retail Industry Development Trend KK Thoti, S Uthamaputran, SG Zaato, ASM Shuaib, NH Hamsani, ... Journal of Namibian Studies, 2023 | | 2023 |
| The Application of Analytical Hierarchy Process (AHP) for Students’ Preferences in Tourism Destination Selection MA Rahim, AHM Pazil, ASM Shuaib Paideuma Journal, 2020 | | 2020 |
| Perception towards the factors that affect the effectiveness of entrepreneurship training programme NSA Shaupi, MR Yaacob, ASM Shuaib Editors, 74, 2015 | | 2015 |
| Brand personality: a research on Malaysian consumers' perception of Starbucks Coffee outlet BKPD Balakrishnan, S Lee, ASM Shuaib, NH Marmaya Social and Management Research Journal 8 (2), 29-36, 2011 | | 2011 |
| THE RELATIONSHIP BETWEEN CORPORATE ENTREPRENEURSHIP TOWARDS ORGANIZATIONAL NHB Othman, ASBM Shuaib | | |
| PROPOSING BASIC GUIDELINE TOWARDS GREEN PRACTICES OF MALAYSIA HOMESTAY NFAH Khan, NMNM Munir, ASM Shuaib, NH Hamsani, RC Aziz | | |
NURUL HASLIANA HAMSANILECTURERVerified email at umk.edu.my
