| The impact of salesperson customer orientation on sales performance via mediating mechanism R Singh, P Venugopal Journal of Business & Industrial Marketing 30 (5), 594-607, 2015 | 140 | 2015 |
| Analysis of growth stages in small firms: A case study of automobile ancillaries in India R Mitra, V Pingali Journal of small business management 37 (3), 62, 1999 | 138 | 1999 |
| Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites AK Jaiswal, R Niraj, P Venugopal Journal of Interactive Marketing 24 (3), 222-238, 2010 | 119 | 2010 |
| Social media content strategy for sport clubs to drive fan engagement B Annamalai, M Yoshida, S Varshney, AA Pathak, P Venugopal Journal of retailing and consumer services 62, 102648, 2021 | 99 | 2021 |
| Social media WOM: Definition, consequences and inter-relationships A Ghosh, S Varshney, P Venugopal Management and Labour Studies 39 (3), 293-308, 2014 | 63 | 2014 |
| A study on consumer adoption of technology-facilitated services I Roy Chowdhury, S Patro, P Venugopal, D Israel Journal of Services Marketing 28 (6), 471-483, 2014 | 36 | 2014 |
| Marketing channel management: A customer-centric approach P Venugopal Response Books, 2001 | 29 | 2001 |
| Marketing management: a decision-making approach P Venugopal Response Books, 2010 | 25 | 2010 |
| Input management P Venugopal Academic Foundation, 2004 | 16* | 2004 |
| The determinants for sustainability in a low-technology SME textile cluster in an emerging economy P Venugopal, R Malhotra, B Annamalai International Journal of Business Innovation and Research 15 (3), 340-356, 2018 | 13 | 2018 |
| Consumer aspirations in marginalized communities: a case study in Indian villages R Mitra, V Pingah Consumption, Markets and Culture 4 (2), 125-144, 2000 | 13 | 2000 |
| Agri-input marketing in India P Venugopal, R Kaundinya (No Title), 2014 | 10 | 2014 |
| Input management, vol. 8: State of the Indian farmer: A millennium study P Venugopal New Delhi: Academic Foundation for the Department of Agriculture and …, 2004 | 9 | 2004 |
| Urban orientation of rural consumers: implication for consumer goods distribution P Venugopal International journal of rural management 8 (1-2), 107-119, 2012 | 8 | 2012 |
| The marketing contribution barometer S Sarin, P Venugopal 8th International Conference on Marketing and Development: Globalization …, 2003 | 8 | 2003 |
| Integrating the circular economy into engineering programs in India: A study of students’ familiarity with the concept P Venugopal, H Kour Industry and Higher Education 35 (3), 264-269, 2021 | 7 | 2021 |
| Implementing e-CRM using intelligent agents on the internet AK Pani, P Venugopal 2008 International Conference on Service Systems and Service Management, 1-6, 2008 | 6 | 2008 |
| CavinKare private limited: serving low income consumers AK Jaiswal, P Venugopal Asian Case Research Journal 12 (01), 1-28, 2008 | 6 | 2008 |
| Consideration Set: Agri-Business Buyer Behavior in India V Pingali, SP Seetharaman, PM Shingi Journal of International Food & Agribusiness Marketing 8 (3), 69-79, 1997 | 6 | 1997 |
| Sales and distribution management: an Indian perspective P Venugopal SAGE Publications India, 2008 | 5 | 2008 |
