Παρακολούθηση
Mehrgan Malekpour
Mehrgan Malekpour
PhD Candidate in Management (Marketing), Free University of Bozen-Bolzano
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα student.unibz.it
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Investigating the relationship between intrinsic and extrinsic product attributes with customer satisfaction: implications for food products
M Malekpour, M Yazdani, H Rezvani
British Food Journal, 2022
162022
A novel experimental model for product innovation strategy
M Malekpour, M Yazdani, HG Kordkheili, H Rezvani
ESIC Digital Economy and Innovation Journal 1 (2), e010-e010, 2022
22022
Exploring digital transformation and technological innovation in emerging markets
M Malekpour, M Sedighi, F Caboni, V Basile, C Troise
International Journal of Emerging Markets, 2023
12023
Taste of success: a strategic framework for product innovation in the food and beverage industry
M Malekpour, F Caboni, M Nikzadask, V Basile
British Food Journal 126 (13), 94-118, 2024
2024
Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran
M Malekpour, F Caboni, M Sedighi, V Basile
SYMPHONYA 1 (1), 68-95, 2023
2023
Disruptions in Iranian Beauty Retail through Digital Transformation
M Malekpour
ESIC Digital Economy and Innovation Journal 1 (2), e052-e052, 2022
2022
“Determining the appropriate marketing mix to improve sales performance in start-ups company in Tehran”
H Rezvani, M Malekpour, H Golami
Modern Business Management and Marketing Business Conference with National …, 2020
2020
Free Product Sampling, Why and How?”
M Malekpour, H Rezvani
Marketing Management and Modern Approaches in Market, Payam Noor University …, 2012
2012
Review Advertising Strategies in the Product Life Cycle
H Rezvani, M Malekpour
3rd Sales Management Conference (Oral presentation), Faculty of …, 2010
2010
Provide a Pattern for Categorizing Product Attributes
H Rezvani, M Malekpour
Barresy Bazargani 7 (35), 58-71, 2009
2009
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