Christos Karpasitis
Christos Karpasitis
Assistant Professor in Digital Media and Online Advertising, UCLan Cyprus
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The role of music in viral video advertisements
C Karpasitis, I Polycarpou, A Kaniadakis
ECSM 2018 5th European Conference on Social Media, 93-100, 2018
" I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality
C Karpasitis, I Polycarpou, O Kvasova, A Kaniadakis
Collaborative Learning in YouTube: Under Which Conditions Can Learning Happen or Fail to Happen?
K Iordanou, V Aharonson, V Christodoulou, C Karpasitis, J Joselowitz, ...
Proceedings of the 15th International Conference on Computer-Supported …, 2022
The role of social media users in brand video virality
C Karpasitis
Social Media as Marketing Information Systems: Co-Creation in Viral Video Advertising
C Karpasitis, A Kaniadakis
Trends and Innovations in Marketing Information Systems, 176-195, 2015
Social cause advertising is not your traditional advertising: A framework for designing social change
RM Lakeridou, C Karpasitis
DISCERN: International Journal of Design for Social Change, Sustainable …, 2022
Netnography of Social Media Addresses on COVID-19
V Aharonson, C Karpasitis, T Weinstein, G Koral
European Conference on Social Media 9 (1), 1-6, 2022
Graphic signage through the lens of COVID-19: The superhero in changing social behaviour
RM Lakeridou, C Karpasitis
Sento 3, 27-35, 2021
Brand video virality: The role of audio, visual and plot characteristics
C Karpasitis
University of Central Lancashire, 2017
Viral Video Marketing Campaigns in a Social Media Ecosystem: The rise of Ephemeral Online Communities
A Kaniadakis, C Karpasitis
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