| How brand communities emerge: The Beamish conversion experience SR O'Sullivan, B Richardson, A Collins Journal of Marketing Management 27 (9-10), 891-912, 2011 | 78 | 2011 |
| The market maven crowd: Collaborative risk‐aversion and enhanced consumption context control in an illicit market SR O'Sullivan Psychology & Marketing 32 (3), 285-302, 2015 | 35 | 2015 |
| The branded carnival: the dark magic of consumer excitement SR O’Sullivan Journal of marketing management 32 (9-10), 1033-1058, 2016 | 31 | 2016 |
| Rethinking marketplace culture: Play and the context of context SR O’Sullivan, A Shankar Marketing Theory 19 (4), 509-531, 2019 | 13 | 2019 |
| The ethno/graphic novel: Alternative shapes of knowledge and hyper-intensity in consumer research SR O’Sullivan, RV Kozinets Consumption Markets & Culture 23 (6), 569-598, 2020 | 11 | 2020 |
| Hens in the cock house: Towards an understanding of female identity renegotiation within a male dominated marketplace culture SR O’Sullivan, B Richardson European Advances in Consumer Research 10 (2013), 64-70, 2013 | 5 | 2013 |
| What happens when brand evangelism meets entrepreneurship? Introducing the second tier tribal entrepreneur S O'Sullivan ACR European Advances, 2013 | 3 | 2013 |
| Encounters of nothingness: Dilemmas of the uncanny self SR O’Sullivan Art-Based Research in the Context of a Global Pandemic, 116-132, 2022 | 2 | 2022 |
| The up cycling movement: towards a culture of luxury deconsumption G O’Rourke, SR O’Sullivan Proceedings of the Academy of Marketing, Limerick: Ireland, 7-9, 2015 | 2 | 2015 |
| The brand-orientated play-community: toxic play in the marketplace SR O'Sullivan University College Cork, 2013 | 2 | 2013 |
| The Comic Book as Research Tool: Creative Visual Research for the Social Sciences SR O'Sullivan Walter de Gruyter GmbH & Co KG, 2023 | 1 | 2023 |
| Like a child would do. An interdisciplinary approach to childlikeness in past and current societies: edited by Mathieu Alemany Oliver and Russell W. Belk, Montreal, Universitas … S O’Sullivan Consumption Markets & Culture 26 (2), 168-172, 2023 | 1 | 2023 |
| A Critical Reconceptualisation of Marketplace Cultures: The Ambiguity of Sociality and Centrality of Play SR O’Sullivan, A Shankar Academy of Marketing Annual Conference, University of Limerick, 2015 | 1 | 2015 |
| Facilitating consumer-consumer-brand relationships and a brand network orbit: Two sides of the brand community development coin S O'Sullivan, B Richardson Academy of Marketing Conference, 2012 | 1 | 2012 |
| Wonders Of Waste: Upcycling And Creative Deconsumption SR O'Sullivan, G O'Rourke JOURNAL OF CUSTOMER BEHAVIOUR, 22 (4), 321-329, 2023 | | 2023 |
| ‘No to Modern Football’: The Digitized Amplification of Collaborative Glocalization among Extreme Fan Communities: An Abstract D Alton, SR O’Sullivan Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| It’s Important to be Earnest? The Seriousness of Play in Constructing Group Identity. S O’Sullivan, B Richardson, J Gillen | | |
| The Branded Carnival: The Dark Side of Marketer-Facilitated Events SR O’Sullivan, B Richardson | | |
| The Ethnographic Comic: A Creative Structure for Analysis, Inference, and Reporting SR O’Sullivan | | |
| New Consumer Fans: Tangible Market Resources as a Form of Sacralisation Maintenance D Alton, SR O’Sullivan, B Richardson | | |
