Omnichannel retailing: The merging of the online and off-line environment M Frazer, BE Stiehler Global Conference on Business & Finance Proceedings 9 (1), 655, 2014 | 192 | 2014 |
Opportunistic Luxury branding: Understanding perceptions of brand authenticity in an emerging market context: Understanding perceptions of brand authenticity in an emerging … B Stiehler, J Tinson The Journal of Global Business and Technology 11 (1), 39-55, 2015 | 27 | 2015 |
Co-creating luxury brands in an emerging market: Exploring consumer meaning making and value creation BE Stiehler Qualitative Market Research: An International Journal 19 (4), 395-415, 2016 | 26 | 2016 |
Through bubbles and crises: An analysis of the Journal of Financial Services Marketing from 2000 to 2012 PS Grant, B Stiehler, E Boon Journal of Financial Services Marketing 18, 260-270, 2013 | 16 | 2013 |
Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy A Ledikwe, B Stiehler-Mulder, M Roberts-Lombard Cogent Business & Management 7 (1), 1817288, 2020 | 13 | 2020 |
Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa B Stiehler KTH Royal Institute of Technology, 2017 | 9 | 2017 |
Using an aesthetics and ontology framework to investigate consumers˘ attitudes toward luxury wine brands as a product category: evidence from two countries BE Stiehler, A Caruana, J Vella International Journal of Wine Business Research 28 (2), 154-169, 2016 | 8 | 2016 |
Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa BE Stiehler-Mulder, M Roberts-Lombard, M Hlefana Acta Commercii 20 (1), 1-11, 2020 | 7 | 2020 |
The influence of age generations on social network usage and behaviour F Vadwa, BE Stiehler, N Mashaba Proceedings of the 28th Annual Conference of the Southern African Institute …, 2016 | 7 | 2016 |
Securing delight and loyalty in a market with low switching costs KA Mntande, B Stiehler‐Mulder, M Roberts-Lombard European Business Review 35 (1), 1-22, 2022 | 6 | 2022 |
Profiling South African female consumers˘ involvement in skincare and colour cosmetics BE Stiehler, Y Jordaan The Retail and Marketing Review 15 (2), 65-76, 2019 | 3 | 2019 |
Luxury branding in emerging markets B Stiehler, LW Lee Springer, 2016 | 3 | 2016 |
How to impress social media friends: The social motivations for sharing viral content E Botha, M Karam, E Ogbonna, K Payne, B Stiehler Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 2 | 2016 |
Political Art: An Investigation of the Jacob Zuma Spear Painting B Stiehler, G Toscani Academy of Marketing Science, 2013 | 2 | 2013 |
The application of DICTION to analyse qualitative data: A luxury brand perspective. BE Stiehler-Mulder Acta Commercii 19 (1), 2020 | 1 | 2020 |
Customer experience, satisfaction and brand relevance: a South African grocery retail context perspective MP Sedibe, GS Matthysen, PM Biko, GA Gomez, BE Stiehler-Mulder, ... 31st ANNUAL CONFERENCE OF THE SOUTHERN AFRICAN INSTITUTE FOR MANAGEMENT …, 2019 | 1 | 2019 |
Social media content marketing: a case of Facebook in the South African telematics industry DN Chittiah PQDT-Global, 2018 | 1 | 2018 |
“Re-Tale”: Proposing A Fifth Principle in The Sustainable Fashion Retail Story B Stiehler-Mulder, T Tselepis The Thinker 95 (2), 54-63, 2023 | | 2023 |
The impact of user-generated fake news on brand equity: moderating mechanisms of brand attitude and corporate reputation BE Stiehler-Mulder, DK Maduku International Journal of Internet Marketing and Advertising 19 (1-2), 146-171, 2023 | | 2023 |
Towards Enterprising Fuel Retailers B Stiehler-Mulder, T Tselepis Wholesale & Retail Leadership Chair: Gauteng, University of Johannesburg, 2022 | | 2022 |