Raymond P. Fisk

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Lia PatrícioAssociate Professor, INESC TEC and Faculty of Engineering, University of PortoVerified email at fe.up.pt
João Falcão e CunhaUniversidade do Porto, Faculdade de EngenhariaVerified email at fe.up.pt
Joby JohnDean and Professor of Marketing, Lamar UniversityVerified email at lamar.edu
Jorge Grenha TeixeiraAssistant Professor at the Faculty of Engineering of the University of Porto (FEUP)Verified email at fe.up.pt
Mary Jo BitnerProfessor Emeritus of Marketing, Arizona State UniversityVerified email at asu.edu
Mark S. RosenbaumThe CitadelVerified email at citadel.edu
Larry ConstantineProfessor (ret.), University of MadeiraVerified email at larryconstantine.com
Rebekah Russell-BennettUniversity of CanberraVerified email at canberra.edu.au
Linda AlkireAssociate Professor of Marketing and the Vicki L. West Excellence Professor at Texas StateVerified email at txstate.edu
Amy OstromProfessor of Marketing, Arizona State UniversityVerified email at asu.edu
Laurel AndersonArizona State UniversityVerified email at asu.edu
Kunio ShirahadaJapan Advanced Institute of Science and TechnologyVerified email at jaist.ac.jp
Andrew S. GallanAsst. Professor of Marketing, Florida Atlantic UniversityVerified email at fau.edu
Nuno Jardim NunesITI, LARSyS, Carnegie Mellon University, Instituto Superior TécnicoVerified email at tecnico.ulisboa.pt
Lloyd C. HarrisProfessor of MarketingVerified email at bham.ac.uk
Stephen W. BrownProfessor of MarketingVerified email at asu.edu
James C SpohrerISSIPVerified email at issip.org
Mario Eduardo Giraldo OliverosUniversidad del Norte - Business SchoolVerified email at uninorte.edu.co
Steven W RayburnProfessor, Texas State UniversityVerified email at txstate.edu
Mark R. MulderProfessor, Pacific Lutheran University School of BusinessVerified email at plu.edu

Raymond P. Fisk

Distinguished Professor Emeritus of Marketing, Texas State University

Verified email at txstate.edu - Homepage

serving humanity transformative service services marketing service marketing service design


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Tracking the evolution of the services marketing literature RP Fisk, SW Brown, MJ Bitner Journal of Retailing 69 (1), 61-103, 1993	1927	1993
The impact of other customers on service experiences: a critical incident examination of “getting along” SJ Grove, RP Fisk Journal of retailing 73 (1), 63-85, 1997	1271	1997
Transformative service research: An agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013	1176	2013
Multilevel service design: from customer value constellation to service experience blueprinting L Patrício, RP Fisk, JF Cunha, L Constantine Journal of Service Research 14 (2), 180-200, 2011	1091	2011
Customer experience modeling: from customer experience to service design J Teixeira, L Patrício, NJ Nunes, L Nóbrega, RP Fisk, L Constantine Journal of Service management, 2012	717	2012
Designing multi-interface service experiences: the service experience blueprint L Patrício, RP Fisk, JF Cunha Journal of Service Research 10 (4), 318-334, 2008	627	2008
Managing corporate identity: an internal perspective C Simões, S Dibb, RP Fisk Journal of the Academy of Marketing science 33 (2), 153-168, 2005	561	2005
The development and emergence of services marketing thought SW Brown, RP Fisk, M Jo Bitner International journal of service industry management 5 (1), 21-48, 1994	519	1994
Customers behaving badly: a state of the art review, research agenda and implications for practitioners R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt (née Reynolds), ... Journal of Services Marketing 24 (6), 417-429, 2010	454	2010
Interactive Services Marketing RP Fisk, SJ Grove, J John Interactive services marketing, 2008	446	2008
The dramaturgy of services exchange: an analytical framework for services marketing SJ Grove, RP Fisk Emerging Perspectives on Services Marketing, 45-49, 1983	405	1983
Understanding value co-creation in complex services with many actors N Pinho, G Beirão, L Patrício, RP Fisk Journal of Service Management, 2014	399	2014
Storytelling about places: Tourism marketing in the digital age C Bassano, S Barile, P Piciocchi, JC Spohrer, F Iandolo, R Fisk Cities 87, 10-20, 2019	394	2019
The Service Experience as Theater SJ Grove, RP Fisk ACR North American Advances, 1992	380	1992
Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, AL Ostrom, L Anderson, RP Fisk, AS Gallan, ... Journal of Research for Consumers, 2011	360	2011
Participatizing the service encounter: A theoretical framework P Silpakit, RP Fisk Services marketing in a changing environment, 117-121, 1985	357	1985
Value cocreation in service ecosystems: Investigating health care at the micro, meso, and macro levels G Beirão, L Patrício, RP Fisk Journal of Service Management 28 (2), 227-249, 2017	349	2017
Upframing service design and innovation for research impact L Patrício, A Gustafsson, R Fisk Journal of Service Research 21 (1), 3-16, 2018	345	2018
Going green in the service sector: Social responsibility issues, implications and implementation SJ Grove, RP Fisk, GM Pickett, N Kangun European journal of marketing 30 (5), 56-66, 1996	345	1996
Disconfirmation of equity expectations: Effects on consumer satisfaction with services RP Fisk, CE Young Advances in consumer research 12 (1), 340-345, 1985	319	1985

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