| The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries M Van Mulken, R Le Pair, C Forceville Journal of Pragmatics 42 (12), 3418-3430, 2010 | 188 | 2010 |
| Finding irony: An introduction of the verbal irony procedure (VIP) C Burgers, M Van Mulken, PJ Schellens Metaphor and Symbol 26 (3), 186-205, 2011 | 183 | 2011 |
| Puns, relevance and appreciation in advertisements M Van Mulken, R Van Enschot-van Dijk, H Hoeken Journal of pragmatics 37 (5), 707-721, 2005 | 178 | 2005 |
| Finding the tipping point: Visual metaphor and conceptual complexity in advertising M Van Mulken, A Van Hooft, U Nederstigt Journal of Advertising 43 (4), 333-343, 2014 | 153 | 2014 |
| Politeness markers in French and Dutch requests M Van Mulken Language sciences 18 (3-4), 689-702, 1996 | 135 | 1996 |
| Verbal irony: Differences in usage across written genres C Burgers, M Van Mulken, PJ Schellens Journal of Language and Social Psychology 31 (3), 290-310, 2012 | 101 | 2012 |
| Are you being served?: A genre analysis of American and Dutch company replies to customer inquiries M Van Mulken, W van der Meer English for Specific Purposes 24 (1), 93-109, 2005 | 84 | 2005 |
| Analyzing rhetorical devices in print advertisements MJP van Mulken | 82 | 2003 |
| Type of evaluation and marking of irony: The role of perceived complexity and comprehension C Burgers, M van Mulken, PJ Schellens Journal of Pragmatics 44 (3), 231-242, 2012 | 80 | 2012 |
| Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures R Van Enschot, H Hoeken, M Van Mulken Information Design Journal 16 (1), 35-45, 2008 | 75 | 2008 |
| Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements. M Van Mulken, R Enschot, H Hoeken Information Design Journal & Document Design 13 (2), 2005 | 43 | 2005 |
| Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements. M Van Mulken, R Enschot, H Hoeken Information Design Journal & Document Design 13 (2), 2005 | 43 | 2005 |
| Testing methods on an artificially created textual tradition C Macé, C Peersman, R Mazza, J Noret, E Van Mulken, E Wattel, ... The evolution of texts: Confronting stemmatological and genetical methods …, 2006 | 42 | 2006 |
| The use of co-textual irony markers in written discourse C Burgers, M van Mulken, PJ Schellens Humor 26 (1), 45-68, 2013 | 30 | 2013 |
| Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries. A van Hooft, M van Mulken, U Nedertigt Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013 | 27 | 2013 |
| Wolves, confederates, and the happy few: The influence of comprehension, agreement, and group membership on the attitude toward irony M van Mulken, C Burgers, B van der Plas Discourse Processes 48 (1), 50-68, 2010 | 25 | 2010 |
| Shock waves in text traditions E Wattel, MJP Van Mulken Studies in Stemmatology, 105-121, 1996 | 23 | 1996 |
| Rhetorical figures in TV commercials The occurrence of schemes and tropes and their effects on commercial likeability 1 R Enschot, C Beckers, M Mulken Information Design Journal 18 (2), 138-147, 2010 | 22 | 2010 |
| Weighted formal support of a pedigree E Wattel, MP van Mulken Studies in stemmatology, 135-169, 1996 | 21 | 1996 |
| On verbal irony, images and creativity: A corpus-analytic approach C Burgers, M van Mulken, PJ Schellens Creativity and the agile mind: A multidisciplinary approach to a …, 2013 | 18 | 2013 |
Christian BurgersFull Professor of Communication and Organisations, University of AmsterdamΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα uva.nl
