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Byungho Park
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Cognition and emotion in TV message processing: How valence, arousing content, structural complexity, and information density affect the availability of cognitive resources
A Lang, B Park, AN Sanders-Jackson, BD Wilson, Z Wang
Media psychology 10 (3), 317-338, 2007
2082007
Parsing the resource pie: Using STRTs to measure attention to mediated messages
A Lang, SD Bradley, B Park, M Shin, Y Chung
Media psychology 8 (4), 369-394, 2006
2082006
When available resources become negative resources: The effects of cognitive overload on memory sensitivity and criterion bias
JR Fox, B Park, A Lang
Communication Research 34 (3), 277-296, 2007
1742007
The effect of repetition in Internet banner ads and the moderating role of animation
J Lee, JH Ahn, B Park
Computers in human behavior 46, 202-209, 2015
872015
Sustainable corporate social media marketing based on message structural features: Firm size plays a significant role as a moderator
MY Kang, B Park
Sustainability 10 (4), 1167, 2018
552018
Psychophysiology as a tool for HCI research: promises and pitfalls
B Park
Human-Computer Interaction. New Trends: 13th International Conference, HCI …, 2009
492009
Psychophysiology as a tool for HCI research: promises and pitfalls
B Park
Human-Computer Interaction. New Trends: 13th International Conference, HCI …, 2009
492009
The" I" of embedded reporting: An analysis of CNN coverage of the" shock and awe" campaign
JR Fox, B Park
Journal of Broadcasting & Electronic Media 50 (1), 36-51, 2006
442006
Conceptualizing audio message complexity as available processing resources
A Lang, Y Gao, RF Potter, S Lee, B Park, RL Bailey
Communication Research 42 (6), 759-778, 2015
402015
Of promoting networking and protecting privacy: effects of defaults and regulatory focus on social media users’ preference settings
H Cho, S Roh, B Park
Computers in Human Behavior 101, 1-13, 2019
272019
Measuring Service Quality of Management Consulting
B Park, DW Lee, YS Kim
Journal of Korean Society for Quality Management 33 (3), 47-58, 2005
222005
경영컨설팅 서비스품질 측정에 관한 연구
박병호, 이동원, 김연성
품질경영학회지 33 (3), 47-58, 2005
212005
Testing the moderating role of need for cognition in smartphone adoption
H Cho, B Park
Behaviour & Information Technology 33 (7), 704-715, 2014
202014
Separating emotional and cognitive load: How valence, arousing content, structural complexity and information density affect the availability of cognitive resources
A Lang, B Park, A Sanders-Jackson, BD Wilson, Z Wang
Media Psychology 10 (3), 317-338, 2007
202007
소셜 TV: 트윗 게시자의 유명도와 트윗 반복유형이 프로그램 시청의사에 미치는 영향
윤해진, 박병호
한국언론학보 57 (1), 364-391, 2013
162013
모바일 개인방송 시청 요인 분석: HMSAM 모델을 중심으로
임재완, 박병호
Information Systems Review 18 (4), 89-106, 2016
142016
Video game play and motivation: Variation in appetitive and aversive motivational system activation as a function of virtual threat level
B Park
[Bloomington, Ind.]: Indiana University, 2010
142010
Advertising on mobile apps versus the mobile web: Which delivers better advertisement recognition and willingness to buy?
SS Park, B Park
Journal of Advertising Research 60 (4), 381-393, 2020
132020
Using physiological recordings for studying user experience: case of conversational agent-equipped TV
S Lee, H Ryu, B Park, MH Yun
International Journal of Human–Computer Interaction 36 (9), 815-827, 2020
122020
Re-living suspense: Emotional and cognitive responses during repeated exposure to suspenseful film
C Chun, B Park, C Shi
Frontiers in Psychology 11, 558234, 2020
102020
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Articles 1–20