| Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online purchase intentions in India MS Siddiqui, UA Siddiqui, MA Khan, IG Alkandi, AK Saxena, JH Siddiqui Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 1008 …, 2021 | 115 | 2021 |
| Online retailing: The value proposition and trends in India UA Siddiqui, M Khan International Journal of Applied Research 2 (7), 532-536, 2016 | 9 | 2016 |
| An exploratory study on effect of demographic factors on consumer satisfaction and its determinants in e-retailing U Ahmad Siddiqui, MS Khan Management Studies and Economic Systems 3 (3), 159-171, 2017 | 4 | 2017 |
| Antecedents of e-satisfaction in online retailing: a conceptual framework. UA Siddiqui, MS Khan | 2 | 2016 |
| Suggestion analysis of MGNREGA in Sultanpur district of Uttar Pradesh using Garrett ranking S Upadhyay, UA Siddiqui, VK Singh, SK Tripathi, R Kumar, S Kumar | | 2022 |
| An Exploration of Consumer Buying Behavior towards E-tailing: Working Paper Series–I UA Siddiqui, MS Khan Adhyayan: A Journal of Management Sciences 8 (01), 67-78, 2018 | | 2018 |
| PERCEIVED BENEFITS OF E-RETAILING AND IMPACT OF DEMOGRAPHY: AN EMPIRICAL STUDY ON GEN-Y CUSTOMERS IN LUCKNOW UA Siddiqui, MS Khan GURUKUL BUSINESS REVIEW-GBR 13, 73-84, 2017 | | 2017 |
| Antecedents of E-Satisfaction in Online Retailing: An Empirical Study UA Siddiqui, MS Khan Management Dynamics 16 (2), 13-27, 2016 | | 2016 |
| People ManagementThrough HRM & Transformational Leadership: A Key Factor of Organizational Performance MS Siddiqui, UA Siddiqui | | |
