A. Yesim Orhun
A. Yesim Orhun
University of Michigan, Ross School of Business
Verified email at - Homepage
Cited by
Cited by
Auction fever: the effect of opponents and quasi-endowment on product valuations
JE Heyman, Y Orhun, D Ariely
Journal of interactive Marketing 18 (4), 7-21, 2004
Optimal product line design when consumers exhibit choice set-dependent preferences
AY Orhun
Marketing Science 28 (5), 868-886, 2009
A tale of two pandemics: The enduring partisan differences in actions, attitudes, and beliefs during the coronavirus pandemic
Y Fan, AY Orhun, D Turjeman
Plos one 18 (10), e0287018, 2023
Spatial differentiation in the supermarket industry: The role of common information
AY Orhun
Quantitative Marketing and Economics 11, 3-37, 2013
Frugality is hard to afford
AY Orhun, M Palazzolo
Journal of Marketing Research 56 (1), 1-17, 2019
Intrinsic information preferences and skewness
Y Masatlioglu, Y Orhun, C Raymond
American Economic Review 113 (10), 2615-2644, 2023
Discrete choice models of firms’ strategic decisions
M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ...
Marketing Letters 19, 399-416, 2008
Impact of competition on product decisions: Movie choices of exhibitors
AY Orhun, S Venkataraman, PK Chintagunta
Marketing Science 35 (1), 73-92, 2016
How price dispersion changes when upgrades are introduced: Theory and empirical evidence from the airline industry
Y Cui, AY Orhun, I Duenyas
Management Science 65 (8), 3835-3852, 2019
Perceived motives and reciprocity
AY Orhun
Games and Economic Behavior 109, 436-451, 2018
Conditional projection: How own evaluations influence beliefs about others whose choices are known
AY Orhun, O Urminsky
Journal of Marketing Research 50 (1), 111-124, 2013
Gender (still) matters in business school
A Krishna, AY Orhun
Journal of Marketing Research 59 (1), 191-210, 2022
Reaching for gold: Frequent-flyer status incentives and moral hazard
AY Orhun, T Guo, A Hagemann
Marketing Science 41 (3), 548-574, 2022
Under the same roof: Value of shared living in Airbnb
Y Cui, AY Orhun, M Hu
Working paperUniversity of Toronto, 2018
Motivated optimism and workplace risk
AY Orhun, A Cohn, CB Raymond
The Economic Journal, ueae033, 2024
Preferences for non-instrumental information and skewness
Y Masatlioglu, AY Orhun, C Raymond
Technical report, Mimeo, 2016
Shared lodging and customer preference: Theory and empirical evidence from Airbnb
Y Cui, AY Orhun, M Hu
Available at SSRN 3136138, 2020
A reflection on analytical work in marketing: Three points of consensus
R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ...
Marketing Letters 23, 381-389, 2012
Heterogeneous actions, beliefs, constraints and risk tolerance during the COVID-19 pandemic. SSRN
Y Fan, AY Orhun, D Turjeman
Systematic differences in beliefs about others in strategic interactions
AY Orhun
Ross School of Business Paper, 2012
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