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A. Yesim Orhun
A. Yesim Orhun
University of Michigan, Ross School of Business
Verified email at umich.edu - Homepage
Title
Cited by
Cited by
Year
Auction fever: The effect of opponents and quasi-endowment on product valuations
JE Heyman, Y Orhun, D Ariely
Journal of interactive Marketing 18 (4), 7-21, 2004
2832004
Optimal product line design when consumers exhibit choice set-dependent preferences
AY Orhun
Marketing Science 28 (5), 868-886, 2009
1072009
Spatial differentiation in the supermarket industry: The role of common information
AY Orhun
Quantitative Marketing and Economics 11 (1), 3-37, 2013
106*2013
Heterogeneous Actions, Beliefs, Constraints and Risk ToleranceDuring the COVID-19 Pandemic
Y Fan, Y Orhun, D Turjeman
https://yesimorhun.com/wp-content/uploads/sites/18/2020/05 …, 2020
802020
Discrete choice models of firms’ strategic decisions
M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ...
Marketing Letters 19 (3), 399-416, 2008
54*2008
Frugality is hard to afford
AY Orhun, M Palazzolo
Journal of Marketing Research 56 (1), 1-17, 2019
512019
Impact of competition on product decisions: Movie choices of exhibitors
AY Orhun, S Venkataraman, PK Chintagunta
Marketing Science 35 (1), 73-92, 2016
402016
Intrinsic information preferences and skewness
Y Masatlioglu, AY Orhun, C Raymond
Ross School of Business Paper, 2017
392017
Conditional projection: How own evaluations influence beliefs about others whose choices are known
AY Orhun, O Urminsky
Journal of Marketing Research 50 (1), 111-124, 2013
332013
Perceived motives and reciprocity
AY Orhun
Games and Economic Behavior 109, 436-451, 2018
252018
How price dispersion changes when upgrades are introduced: Theory and empirical evidence from the airline industry
Y Cui, AY Orhun, I Duenyas
Management Science 65 (8), 3835-3852, 2019
212019
Under the same roof: Value of shared living in Airbnb
Y Cui, AY Orhun, M Hu
Univ. Toronto, Toronto, ON, Canada, Working Paper, 2018
162018
Reaching for gold: Frequent-flyer status incentives and moral hazard
AY Orhun, T Guo, A Hagemann
Available at SSRN 3289321, 2018
132018
Preferences for non-instrumental information and skewness
Y Masatlioglu, AY Orhun, C Raymond
Technical report, Mimeo, 2016
102016
Gender (still) matters in business school
A Krishna, AY Orhun
Journal of Marketing Research 59 (1), 191-210, 2022
62022
A reflection on analytical work in marketing: Three points of consensus
R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ...
Marketing Letters 23 (2), 381-389, 2012
62012
Shared lodging and customer preference: Theory and empirical evidence from Airbnb
Y Cui, AY Orhun, M Hu
Available at SSRN 3136138, 2020
52020
Systematic differences in beliefs about others in strategic interactions
AY Orhun
Ross School of Business Paper, 2012
22012
Motivated optimism and workplace risk
AY Orhun, A Cohn, C Raymond
Available at SSRN, 2021
12021
Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard
AY Orhun, T Guo, A Hagemann
Marketing Science 41 (3), 548-574, 2022
2022
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