Dr. Mamoun Akroush
Dr. Mamoun Akroush
Professor of Marketing and Strategic Management, The German Jordanian University/Graduate School of
Verified email at gju.edu.jo
Cited by
Cited by
Consumer attitudes towards online shopping: the effects of trust, perceived benefits, and perceived web quality
MM Al-Debei, MN Akroush, MI Ashouri
Internet Research, 2015
Customer Relationship Management Implementation: An Investigation of A Scale’s Generalisability and its Relationship with Business Performance in A Developing Country Context
B Akroush, Mamoun., Dahiyat, Samer., Gharaibeh
International Journal of Commerce and Management 21 (2), 158-191, 2011
An integrated model of factors affecting consumer attitudes towards online shopping
MN Akroush, MM Al-Debei
Business Process Management Journal, 2015
Tourism service quality and destination loyalty–the mediating role of destination image from international tourists’ perspectives
MN Akroush, LE Jraisat, DJ Kurdieh, RN AL-Faouri, LT Qatu
Tourism Review, 2016
Mobile SERVQUAL: A Comparative Analysis of Customers' and Managers’ Perceptions
B Abu-ELSamen, Amjad., Akroush, Mamoun. Abu-Lail
International Journal of Quality and Reliability Management 30 (4), 403-425, 2013
Internal Marketing and Internal Service Quality in Restaurants
GO Akroush, Mamoun., Abu-ELSamen, Amjad., Samawi
Marketing Intelligence and Planning 31 (4), 304-336, 2013
Towards An Integrated Model of Customer Service Skills and Customer Loyalty: The Mediating Role of Customer Satisfaction
M Abu-ELSamen, Amjad., Akroush, Mamoun., AL
International Journal of Commerce and Management 21 (4), 349-380, 2011
An Integrated Model of Perceived Service Quality and Customer Loyalty: An Empirical Examination of the Mediation Effects of Customer Satisfaction and Customer Trust
B Dahiyat, Samer., Akroush, Mamoun. and Abu-Lail
International Journal of Services and Operations Management 9 (4), 453-490, 2011
The Effect of Marketing Knowledge Management on Organisational Performance: An Empirical Investigation of the Telecommunications Organisations in Jordan
S Akroush, Mamoun. and AL-Mohammed
International Journal of Emerging Markets 5 (1), 38-77, 2010
The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance-Evidence from Jordan …
M Akroush
Jordan Journal of Business Administration 7 (1), 116-147, 2010
Exploring the Mediation Effect of Service Quality Implementation on the Relationship between Service Quality and Performance in the Banking Industry in Jordan
M Akroush
Global Business and Economics Review 10 (1), 98-122, 2008
New product development performance success measures: an exploratory research
A Awwad, MN Akroush
EuroMed Journal of Business, 2016
Organisational Capabilities and New Product Performance-The Role of New Product Competitive Advantage
M Akroush
Competitiveness Review: An International Business Journal 22 (4), 343-365, 2012
Perceived brand salience and destination brand loyalty from international tourists’ perspectives: The case of Dead Sea destination, Jordan
LE Jraisat, MN Akroush, RJ Alfaouri, LT Qatu, DJ Kurdieh
International Journal of Culture, Tourism and Hospitality Research, 2015
An Empirical Model of Marketing Strategy and Shareholder Value-A Value-Based Marketing Perspective
M Akroush
Competitiveness Review: An International Business Journal 22 (1), 48-89, 2012
The Impact of Service Quality Dimensions on Performance: An Empirical Investigation of Jordan’s Commercial Banks
F Akroush, Mamoun. and Khatib
Journal of Accounting, Business and Management 16 (1), 22-44, 2009
An Empirical Model of Customer Loyalty in the Jordanian Mobile Telecommunications Market
B Akroush, Mamoun., AL-Mohammed, Samer., Zuriekat
International Journal of Mobile Communications 9 (1), 76-101, 2011
Determinants of purchasing intentions of energy-efficient products
MN Akroush, MI Zuriekat, HI Al Jabali, NA Asfour
International Journal of Energy Sector Management, 2019
An empirical model of new product development process: phases, antecedents and consequences
MN Akroush
International Journal of Business Innovation and Research 6 (1), 47-75, 2012
A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan
BK Mahadin, MN Akroush
International Journal of Emerging Markets, 2019
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