| Reconceptualizing integration quality dynamics for omnichannel marketing TMT Hossain, S Akter, U Kattiyapornpong, Y Dwivedi Industrial Marketing Management 87, 225-241, 2020 | 223 | 2020 |
| Multichannel integration quality: A systematic review and agenda for future research TMT Hossain, S Akter, U Kattiyapornpong, YK Dwivedi Journal of Retailing and Consumer Services 49, 154-163, 2019 | 136 | 2019 |
| Socio‐demographic constraints to travel behavior U Kattiyapornpong, KE Miller International Journal of Culture, Tourism and Hospitality Research 3 (1), 81-94, 2009 | 99 | 2009 |
| The impact of integration quality on customer equity in data driven omnichannel services marketing TMT Hossain, S Akter, U Kattiyapornpong, SF Wamba Procedia Computer Science 121, 784-790, 2017 | 66 | 2017 |
| Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research S Akter, MI Hossain, S Lu, S Aditya, TMT Hossain, U Kattiyapornpong Exploring omnichannel retailing: common expectations and diverse realities …, 2019 | 59 | 2019 |
| A practitioner's report on the interactive effects of socio-demographic barriers to travel U Kattiyapornpong, KE Miller Journal of vacation marketing 14 (4), 357-371, 2008 | 42 | 2008 |
| Platform-mediated tourism micro-entrepreneurship: implications for community-based tourism in Thailand M Ditta-Apichai, U Kattiyapornpong, U Gretzel Journal of Hospitality and Tourism Technology 11 (2), 223-240, 2020 | 39 | 2020 |
| Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities U Kattiyapornpong, M Ditta-Apichai, C Chuntamara Tourism Recreation Research 47 (3), 241-257, 2022 | 28 | 2022 |
| Propensity to shop: identifying who shops til they drop U Kattiyapornpong, KE Miller Journal of Travel & Tourism Marketing 29 (6), 552-565, 2012 | 26 | 2012 |
| Helping university students to'read'scholarly journal articles: The benefits of a structured and collaborative approach Y Fujimoto, P Hagel, P Turner, U Kattiyapornpong, A Zutshi Deakin University, 2011 | 25 | 2011 |
| Profiling generation Y-Where do they travel? U Kattiyapornpong | 23 | 2009 |
| Understanding travel behavior using demographic and socioeconomic variables as travel constraints U Kattiyapornpong, K Miller Deakin University, 2006 | 22 | 2006 |
| Social structure and psychographic explanations of destination preference of Australians' travel to South-East Asia U Kattiyapornpong, KE Miller Asia Pacific Journal of Tourism Research 16 (1), 39-56, 2011 | 18 | 2011 |
| Regional branding: perspectives of tourists in Australia U Kattiyapornpong, D Nel | 17 | 2009 |
| How does relationship quality sustain the rich world’s poorest businesses? U Hani, S Akter, A Wickramasinghe, U Kattiyapornpong Journal of Business Research 133, 297-308, 2021 | 11 | 2021 |
| Differences within and between travel preference, planned travel and choice behavior of Australians travelling to Asian and overseas destinations U Kattiyapornpong, KE Miller | 8 | 2007 |
| The future of data-driven relationship innovation in the microfinance industry U Hani, A Wickramasinghe, U Kattiyapornpong, S Sajib Annals of Operations Research 333 (2), 971-997, 2024 | 7 | 2024 |
| Reviving social banking using relationship quality dynamics in a developing country U Hani, A Wickramasinghe, U Kattiyapornpong Journal of Strategic Marketing 29 (7), 574-597, 2021 | 6 | 2021 |
| Sustainable tourism development: An application of social exchange theory in Thailand U Kattiyapornpong, M Ditta-Apichai, C Kanjanasilanon, K Siriyota | 6 | 2018 |
| Platform empowerment: Facebook’s role in facilitating female micro-entrepreneurship in tourism M Ditta-Apichai, U Gretzel, U Kattiyapornpong Journal of Sustainable Tourism 32 (3), 540-559, 2024 | 5 | 2024 |
