Trigger factors in brick and click shopping M Marmol, V Fernandez Intangible Capital 15 (1), 57-71, 2019 | 26 | 2019 |
Cómo hacer un plan de empresa EUNCET PM Ramos, CC Rivera, MJM Pérez, MR Carreras, ÓC Martínez, ... OmniaScience, 2016 | 14 | 2016 |
A savings-based heuristic for solving the omnichannel vehicle routing problem with pick-up and delivery LC Martins, C Bayliss, AA Juan, J Panadero, M Marmol Transportation Research Procedia 47, 83-90, 2020 | 11 | 2020 |
Using biased-randomized algorithms for the multi-period product display problem with dynamic attractiveness M Marmol, LC Martins, S Hatami, AA Juan, V Fernandez Algorithms 13 (2), 34, 2020 | 9 | 2020 |
Maximizing customers' lifetime value using limited marketing resources M Marmol, A Goyal, PJ Copado-Mendez, J Panadero, AA Juan Marketing Intelligence & Planning 39 (8), 1058-1072, 2021 | 6 | 2021 |
Modern optimization and simulation methods in managerial and business economics: a review L Calvet, R de la Torre, A Goyal, M Marmol, AA Juan Administrative Sciences 10 (3), 47, 2020 | 5 | 2020 |
Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends AF Ward, M Marmol, D Lopez-Lopez, P Carracedo, AA Juan International Journal of Data Analysis Techniques and Strategies 15 (3), 147-178, 2023 | 1 | 2023 |
Data analytics and artificial intelligence in e-Marketing: techniques, best practices and trends P Carracedo, DL Lopez, M Marmol, A Ward | | 2023 |