Παρακολούθηση
Pinelopi Athanasopoulou
Pinelopi Athanasopoulou
Professor of Services Marketing, University of Peloponnese, Greece
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα go.uop.gr - Αρχική σελίδα
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Relationship quality: a critical literature review and research agenda
P Athanasopoulou
European journal of marketing 43 (5/6), 583-610, 2009
7722009
The role of service fairness in the service quality–relationship quality–customer loyalty chain: An empirical study
A Giovanis, P Athanasopoulou, E Tsoukatos
Journal of Service Theory and Practice 25 (6), 744-776, 2015
2392015
Consumer-brand relationships and brand loyalty in technology-mediated services
AN Giovanis, P Athanasopoulou
Journal of Retailing and Consumer Services 40, 287-294, 2018
2062018
Adoption of mobile banking services: A comparative analysis of four competing theoretical models
A Giovanis, P Athanasopoulou, C Assimakopoulos, C Sarmaniotis
International Journal of Bank Marketing 37 (5), 1165-1189, 2019
1532019
Gaining customer loyalty in the e-tailing marketplace: the role of e-service quality, e-satisfaction and e-trust
AN Giovanis, P Athanasopoulou
International Journal of Technology Marketing 6 9 (3), 288-304, 2014
1382014
Determining relationship quality in the development of business-to-business financial services
P Athanassopoulou
Journal of Business-to-Business Marketing 13 (1), 87-120, 2006
1032006
Effective communication with lead customers in developing new banking products
P Athanassopoulou, A Johne
International Journal of Bank Marketing 22 (2), 100-125, 2004
932004
Corporate social responsibility (CSR) in sports: antecedents and consequences
P Athanasopoulou, J Douvis, V Kyriakis
4th Annual EuroMed Conference of the EuroMed Academy of Business, 158-170, 2011
692011
Antecedents and consequences of relationship quality in athletic services
P Athanasopoulou
Managing Service Quality: An International Journal 18 (5), 479-495, 2008
622008
Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products
A Giovanis, P Athanasopoulou
Spanish journal of marketing-ESIC 22 (3), 272-294, 2018
482018
Gen Y-ers’ brand loyalty drivers in emerging devices
A Giovanis, P Athanasopoulou
Marketing Intelligence & Planning 35 (6), 805-821, 2017
432017
The role of corporate image and switching barriers in the service evaluation process: evidence from the mobile telecommunications industry
A Giovanis, P Athanasopoulou, E Tsoukatos
EuroMed Journal of Business 11 (1), 132-158, 2016
382016
The development of new sponsorship deals as new business-to-business services
P Athanasopoulou, E Sarli
Journal of Business & Industrial Marketing 30 (5), 552-561, 2015
372015
Relationship quality in sports: a study in football teams and fitness centres
P Athanasopoulou, D Kalogeropoulou, J Douvis
Sport, Business and Management: An International Journal 3 (2), 100-117, 2013
252013
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices: Concepts and Practices
HR Kaufmann
IGI Global, 2014
232014
Marketing strategy decisions for brand extension success
P Athanasopoulou, AN Giovanis, GJ Avlonitis
Journal of Brand Management 22, 487-514, 2015
222015
Relationship quality in services: Past, present, and future
P Athanasopoulou
Customer-Centric Marketing Strategies: Tools for Building Organizational …, 2013
182013
The quality of the relationships between fitness centres and their customers
P Athanassopoulou, J Mylonakis
International journal of sport management and marketing 5 (3), 355-366, 2009
182009
Investigating the importance of sports facilities & staff for football fans
P Athanasopoulou, G Skourtis, G Zafeiropoulou, G Siomkos, I Assiouras
African Journal of Hospitality, Tourism and Leisure 2 (1), 1-7, 2012
162012
Modelling the effect of respect and rapport on relationship quality and customer loyalty in high credence services
P Athanasopoulou, A Giovanis
Journal of Customer Behaviour 14 (4), 331-351, 2015
132015
Δεν είναι δυνατή η εκτέλεση της ενέργειας από το σύστημα αυτή τη στιγμή. Προσπαθήστε ξανά αργότερα.
Άρθρα 1–20