| Brand community AM Muñiz Jr., TC O'guinn Journal of consumer research 27 (4), 412-432, 2001 | 9196 | 2001 |
| How brand community practices create value HJ Schau, AM Muñiz Jr, EJ Arnould Journal of marketing 73 (5), 30-51, 2009 | 3667 | 2009 |
| Religiosity in the abandoned Apple Newton brand community AM Muñiz Jr, HJ Schau Journal of consumer research 31 (4), 737-747, 2005 | 1682 | 2005 |
| Vigilante marketing and consumer-created communications AM Muñiz Jr, HJ Schau Journal of Advertising 36 (3), 35-50, 2007 | 616 | 2007 |
| American Girl and the brand gestalt: Closing the loop on sociocultural branding research N Diamond, JF Sherry Jr, AM Muñiz Jr, MA McGrath, RV Kozinets, ... Journal of Marketing 73 (3), 118-134, 2009 | 432 | 2009 |
| Why are themed brandstores so powerful? Retail brand ideology at American Girl Place S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muñiz Jr, ... Journal of Retailing 85 (3), 363-375, 2009 | 412 | 2009 |
| Brand community A Munitz, T O¢Guinn Journal of consumer research 27 (4), 412-32, 2001 | 391* | 2001 |
| How to inspire value-laden collaborative consumer-generated content AM Muñiz Jr, HJ Schau Business Horizons 54 (3), 209-217, 2011 | 313 | 2011 |
| Brand communities and personal identities: Negotiations in cyberspace HJ Schau, AM Muñiz Jr Advances in consumer research 29 (1), 344-349, 2002 | 252 | 2002 |
| Us versus them: oppositional brand loyalty and the cola wars AM Muñiz Jr, LO Hamer ACR North American Advances, 2001 | 246 | 2001 |
| Communal consumption and the brand TC O¢GUINN, JR Albert M Muñiz Inside consumption, 274-294, 2005 | 234 | 2005 |
| Collaborating with customer communities: Lessons from the LEGO Group YM Antorini, AM Muñiz Jr, T Askildsen MIT Sloan Management Review 53 (3), 73-95, 2012 | 229 | 2012 |
| Marketing artistic careers: Pablo Picasso as brand manager AM Muñiz Jr, T Norris, GA Fine European Journal of Marketing 48 (1/2), 68-88, 2014 | 117 | 2014 |
| Brand community and the sociology of brands AM Muñiz Jr, TC O¢Guinn Advances in consumer research 23, 265, 1996 | 92 | 1996 |
| Collective brand relationships TC O¢Guinn, AM Muniz Jr Handbook of brand relationships, 195-216, 2014 | 83 | 2014 |
| The benefits and challenges of collaborating with user communities YM Antorini, AM Muñiz Jr Research-Technology Management 56 (3), 21-28, 2013 | 83 | 2013 |
| A tale of tales: the Apple Newton narratives HJ Schau, AM Muñiz Jr Journal of Strategic Marketing 14 (1), 19-33, 2006 | 74 | 2006 |
| Temperance and religiosity in a non-marginal, non-stigmatized brand community HJ Schau, AM Muñiz Jr Consumer tribes, 144-62, 2007 | 49 | 2007 |
| Consumers and brand meaning: Brands, the self and others AM Muñiz Jr ADVANCES IN CONSUMER RESEARCH, VOL XXIV 24, 308-309, 1997 | 43 | 1997 |
| guinn. 2001 AM Muniz Jr, O TC Brand Community. Journal of Consumer Research 27 (4), 412-432, 0 | 43* | |
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineVerified email at ad.uci.edu
