Simon J. Blanchard
Simon J. Blanchard
Beyer Family Term Associate Professor of Marketing, Georgetown University
Verified email at georgetown.edu - Homepage
Title
Cited by
Cited by
Year
Repayment concentration and consumer motivation to get out of debt
KL Kettle, R Trudel, SJ Blanchard, G Häubl
Journal of Consumer Research 43 (3), 460-477, 2016
342016
Consumer Substitution Decisions: An Integrative Framework
RW HAMILTON, DV THOMPSON, ZG ARENS, SJ BLANCHARD, ...
Marketing Letters, 2014
34*2014
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
SJ Blanchard, KA Carlson, JD Hyodo
Journal of Consumer Research 42 (6), 985-1001, 2016
282016
The aspect-oriented web
J Stamey, B Saunders, S Blanchard
Proceedings of the 23rd annual international Conference on Design of …, 2005
282005
A model for clustering data from heterogeneous dissimilarities
E Santi, D Aloise, SJ Blanchard
European Journal of Operations Research 253 (3), 659–672, 2016
252016
Biased Predecisional Processing of Leading and Non-Leading Alternatives
SJ Blanchard, KA Carlson, MG Meloy
Psychological Science, 2014
252014
Estimating Multiple Consumer Segment Ideal Points from Context‐Dependent Survey Data
WS DeSarbo, AS Atalay, D LeBaron, SJ Blanchard
Journal of Consumer Research 35 (1), 142-153, 2008
242008
Evidence-based recommendations for designing free-sorting experiments
SJ Blanchard, I Banerji
Behavior research methods 48 (4), 1318-1336, 2016
222016
Identifying consumer heterogeneity in unobserved categories
SJ Blanchard, WS DeSarbo, AS Atalay, N Harmancioglu
Marketing Letters 23 (1), 177-194, 2012
182012
Extracting Summary Piles from Sorting Task Data
SJ Blanchard, D Aloise, WS DeSarbo
Journal of Marketing Research 54 (3), 398-414, 2017
162017
The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice
KA Carlson, J Wolfe, SJ Blanchard, JC Huber, D Ariely
Journal of Marketing Research 52 (3), 337-348, 2015
152015
The Heterogeneous P-Median Problem for Categorization Based Clustering
SJ Blanchard, D Aloise, WS DeSarbo
Psychometrika 77 (4), 741-762, 2012
122012
Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
SJ Blanchard, M Hada, KA Carlson
Journal of Marketing 82 (4), 127-145, 2018
102018
Exploring intra-industry competitive heterogeneity: The identification of latent competitive groups
WS DeSarbo, Q Wang, SJ Blanchard
Journal of Modelling in Management 5 (2), 94-123, 2010
102010
A three-way clusterwise multidimensional unfolding procedure for the spatial representation of context dependent preferences
WS DeSarbo, A Selin Atalay, SJ Blanchard
Computational Statistics & Data Analysis 53 (8), 3217-3230, 2009
102009
Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
S Kim, SJ Blanchard, WS Desarbo, DKH Fong
Journal of Marketing Research 50 (5), 664-673, 2013
92013
A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification
SJ Blanchard, WS DeSarbo
Psychometrika, 2012
82012
A Methodology for Identifying Unobserved Categories when Consumers Assign Brands to Multiple Categories
SJ Blanchard
The Pennsylvania State University, 2011
42011
A NEW SPATIAL CLASSIFICATION METHODOLOGY FOR SIMULTANEOUS SEGMENTATION, TARGETING, AND POSITIONING (STP ANALYSIS) FOR MARKETING RESEARCH
WS DESARBO, SJ BLANCHARD, AS ATALAY
Review of marketing research 5, 75, 2008
4*2008
Contractual Discrimination in Franchise Relationships
RJ Sawant, M Hada, SJ Blanchard
Journal of Retailing, 2020
3*2020
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Articles 1–20