Παρακολούθηση
Abhishek Borah
Abhishek Borah
Assistant Professor of Marketing
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα insead.edu - Αρχική σελίδα
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Data privacy: Effects on customer and firm performance
KD Martin, A Borah, RW Palmatier
Journal of Marketing 81 (1), 36-58, 2017
7132017
Halo (spillover) effects in social media: do product recalls of one brand hurt or help rival brands?
A Borah, GJ Tellis
Journal of Marketing Research 53 (2), 143-160, 2016
3142016
Improvised Marketing Interventions in Social Media
A Borah, S Banerjee, YT Lin, A Jain, A Eisingerich
Journal of Marketing 84 (2), 69–91, 2020
1192020
Make, buy, or ally? Choice of and payoff from announcements of alternate strategies for innovations
A Borah, GJ Tellis
Marketing Science 33 (1), 114-133, 2014
982014
Signaling revisited: The use of signals in the market for IPO s
UD Park, A Borah, S Kotha
Strategic Management Journal 37 (11), 2362-2377, 2016
542016
Fields of gold: Scraping web data for marketing insights
J Boegershausen, H Datta, A Borah, AT Stephen
Journal of Marketing 86 (5), 1-20, 2022
482022
Big data analysis of volatility spillovers of brands across social media and stock markets
M Van Dieijen, A Borah, GJ Tellis, PH Franses
Industrial Marketing Management 88, 465-484, 2020
262020
A Strong Privacy Policy Can Save Your Company Millions
K Martin, A Borah, R Palmatier
Harvard Business Review, 2018
212018
Creative appeals in firm-generated content and product performance
J Mu, J Zhang, A Borah, J Qi
Information Systems Research 33 (1), 18-42, 2022
112022
Understanding influence of marketing thought on practice: An analysis of business journals using textual and latent Dirichlet allocation (LDA) analysis
A Borah, XS Wang, JHJ Ryoo
Customer Needs and Solutions 5 (3), 146-161, 2018
82018
Fields of Gold: Web Scraping for Consumer Research
J Boegershausen, A Borah, A Stephen
Marketing Science Institute Working Paper Series, 2021
72021
The dark side of big data's e ff ect on fi rm performance
KD Martin, A Borah, RW Palmatier
Marketing Science Institute Working Paper Series, 16-104, 2016
72016
Why silence is golden? Firm participation in social media in an IPO context
A Borah, UD Park, EC Pahnke
Academy of Management Proceedings 2015 (1), 18812, 2015
72015
Marketing and Investor Behavior: Insights, Introspections, and Indications
A Borah, B Skiera
International Journal of Research in Marketing 8 (4), 2021
62021
The Journal of Public Policy & Marketing at 40: Celebrating History and Impact
KD Martin, A Borah, M Scott
Journal of Public Policy & Marketing 40 (3), 301-321, 2021
62021
Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs
J Boegershausen, A Borah, H Datta, A Stephen
52021
The Journal of the Academy of Marketing Science at 50: A historical analysis
A Borah, F Bonetti, A Calma, J Martí-Parreño
Journal of the Academy of Marketing Science 51 (1), 222-243, 2023
42023
It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value
A Borah, SC Bahadir, A Colicev, GJ Tellis
International Journal of Research in Marketing 39 (1), 227-246, 2022
42022
Social media and celebrity endorsement: How social connections can impact endorsement effectiveness
L Dunn, JA Hoegg, A Borah
ACR North American Advances, 2016
32016
How Should Marketers Manage Data Privacy
KD Martin, A Borah, RW Palmatier
AMA Scholarly Insights, 2017
22017
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