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Co-authors
- P.K. KannanProfessor of Marketing, University of MarylandVerified email at umd.edu
- Siva ViswanathanDean's Professor of Information Systems and Digital Innovation, University of Maryland College ParkVerified email at umd.edu
- Liye MaAssociate Professor of Marketing, Robert H. Smith School of Business, University of MarylandVerified email at umd.edu
- Michel WedelPepsico Professor of Consumer Science, University of MarylandVerified email at umd.edu
- Greg AllenbyProfessor of Marketing, Ohio State UniversityVerified email at osu.edu
- Sanjay JainO.P. Jindal Professor of Marketing, University of Texas at DallasVerified email at utdallas.edu