| Conceptualizing and researching employer branding K Backhaus, S Tikoo Career development international 9 (5), 501-517, 2004 | 3453 | 2004 |
| Culture, product type, and price influences on consumer purchase intention to buy personalized products online J Moon, D Chadee, S Tikoo Journal of business research 61 (1), 31-39, 2008 | 533 | 2008 |
| Effect of cobranding on consumer product evaluations. C Hillyer, S Tikoo Advances in consumer research 22 (1), 1995 | 212 | 1995 |
| Operational flexibility and market valuation of earnings CY Tang, S Tikoo Strategic Management Journal 20 (8), 749-761, 1999 | 187 | 1999 |
| Perceptions of justice and employee willingness to engage in customer‐oriented behavior JY Kim, J Moon, D Han, S Tikoo Journal of services marketing 18 (4), 267-275, 2004 | 121 | 2004 |
| Franchiser influence strategy use and franchisee experience and dependence S Tikoo Journal of retailing 78 (3), 183-192, 2002 | 112 | 2002 |
| Franchisor use of influence and conflict in a business format franchise system S Tikoo International Journal of Retail & Distribution Management 33 (5), 329-342, 2005 | 96 | 2005 |
| Buying decision approaches of organizational buyers and users J Moon, S Tikoo Journal of Business Research 55 (4), 293-299, 2002 | 80 | 2002 |
| Effect of Locus of Control on Information Search Behavior. N Srinivasan, S Tikoo Advances in Consumer Research 19 (1), 1992 | 78 | 1992 |
| Valuing exclusivity from encroachment in franchising SK Nair, S Tikoo, S Liu Journal of Retailing 85 (2), 206-210, 2009 | 57 | 2009 |
| Intergenerational culture-specific consumption differences between Asian Indian immigrants in the US and Indians residing in an Indian metropolis S Mathur, M Guiry, S Tikoo Journal of International Consumer Marketing 20 (3-4), 69-80, 2008 | 35 | 2008 |
| Assessing the franchise option S Tikoo Business Horizons 39 (3), 78-83, 1996 | 30 | 1996 |
| Motives underlying the choice of business majors: A multi-country comparison MAP Davies, S Tikoo, JL Ding, M Salama The International Journal of Management Education 14 (1), 50-61, 2016 | 27 | 2016 |
| Financial markets and marketing: The tradeoff between R&D and advertising during an economic downturn S Tikoo, A Ebrahim Journal of Advertising Research 50 (1), 50-56, 2010 | 27 | 2010 |
| Consumer use of available information for making inferences about missing information J Moon, S Tikoo Journal of Business Research 39 (2), 135-146, 1997 | 19 | 1997 |
| Variable royalty rates for improving franchise channel coordination S Tikoo, SK Nair Decision Sciences 30 (2), 469-479, 1999 | 16 | 1999 |
| Family business identity, consumer product evaluations and firm size A Shen, S Tikoo Journal of Product & Brand Management 30 (7), 937-948, 2021 | 15 | 2021 |
| The degree of internationalization and the stock market valuation of earnings JY Lee, C Tang, S Tikoo Advances in International Accounting 19, 201-219, 2006 | 12 | 2006 |
| Suppliers' capability factors affecting manufacturer commitment, opportunism, and supplier performance J Moon, S Tikoo Journal of Global Scholars of Marketing Science 23 (3), 231-244, 2013 | 9 | 2013 |
| Corporate strategy uniqueness, analyst herding, and financing constraints Y Wen, S Tikoo Strategic Organization 20 (2), 368-388, 2022 | 7 | 2022 |
