Dimitris Drossos
Dimitris Drossos
Verified email at aueb.gr - Homepage
Title
Cited by
Cited by
Year
Mobile permission marketing: Framing the market inquiry
P Kavassalis, N Spyropoulou, D Drossos, E Mitrokostas, G Gikas, ...
International Journal of Electronic Commerce 8 (1), 55-79, 2003
3172003
Determinants of effective SMS advertising: An experimental study
D Drossos, GM Giaglis, G Lekakos, F Kokkinaki, MG Stavraki
Journal of Interactive advertising 7 (2), 16-27, 2007
2262007
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
DA Drossos, F Kokkinaki, GM Giaglis, KG Fouskas
Electronic Commerce Research and Applications 13 (6), 423-430, 2014
652014
Consumer responses to SMS advertising: Antecedents and consequences
DA Drossos, GM Giaglis, PA Vlachos, ED Zamani, G Lekakos
International Journal of Electronic Commerce 18 (1), 105-136, 2013
542013
Mobile advertising effectiveness: an exploratory study
D Drossos, GM Giaglis
2006 International Conference on Mobile Business, 2-2, 2006
432006
Affective and social determinants of mobile data services adoption
DC Karaiskos, DA Drossos, AS Tsiaousis, GM Giaglis, KG Fouskas
Behaviour & Information Technology 31 (3), 209-219, 2012
332012
The role of industry perceptions in competitive responses
KG Fouskas, DA Drossos
Industrial Management & Data Systems, 2010
232010
Mobile Advertising: Product involvement and its effect on intention to purchase
DA Drossos, KG Fouskas
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global …, 2010
212010
An empirical assessment of factors that influence the effectiveness of SMS advertising
D Drossos, GM Giaglis, G Lekakos
2007 40th Annual Hawaii International Conference on System Sciences (HICSS …, 2007
182007
Factors that influence the effectiveness of mobile advertising: The case of SMS
D Drossos, GM Giaglis
Panhellenic conference on informatics, 278-285, 2005
182005
Advertising on the internet: perceptions of advertising agencies and marketing managers
DA Drossos, KG Fouskas, F Kokkinaki, D Papakyriakopoulos
International Journal of Internet Marketing and Advertising 6 (3), 244-264, 2011
132011
A proposed architecture for mobile government transactions
D Gouscos, D Drossos, GF Marias
Proceedings of Euro mGov, 2005
132005
Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality
DA Drossos, M Maragoudakis, F Kokkinaki
Journal of Internet Commerce 14 (2), 200-232, 2015
112015
Reviewing mobile marketing research to date: Towards ubiquitous marketing
D Drossos, GM Giaglis
Wireless Technologies: Concepts, Methodologies, Tools and Applications, 181-207, 2012
62012
Towards a classification framework of factors influencing mobile messaging advertising effectiveness
D Drossos, G Giaglis
Proceedings of the 3rd International Conference on Mobile Business (ICMB …, 2004
62004
Predicting the Click-Through Rate Performance of Banner Advertisements on the Web
D Drossos, A Vrehopoulos, I Ferles
Proceedings of the 35th European Marketing Academy Conference, Athens, Greece, 2006
3*2006
A model for predicting consumer responses to SMS advertising
D Drossos, G Giaglis, PA Vlachos
SSRN Electronic Journal, 1-41, 2009
22009
Advertising On The Internet: Perspectives From Advertising Agencies And Advertisers.
D Drossos, KG Fouskas, F Kokkinaki, D Papakyriakopoulos
MCIS, 117, 2009
22009
Online Traffic Sources and Persuasion Techniques: How to Change Consumer Behavior
D Drossos, M Zacharioudakis, G Dionysiou
Proceedings of the 2019 3rd International Conference on E-commerce, E …, 2019
2019
Impacts of multimodal information on smartphones
D Drossos, G Lekakos, S Voulgari
International Journal of Electronic Marketing and Retailing 8 (3), 258-282, 2017
2017
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