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David Sugianto Lie
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Year
The effects of B2B sustainable brand positioning on relationship outcomes
R Casidy, DS Lie
Industrial Marketing Management 109, 245-256, 2023
132023
Experience infusion: How to improve customer experience with incidental activities
M Chylinski, A Sinha, DS Lie, W Neill
Marketing Science Institute Working Paper Series (17–106), 2017
52017
WORK ENGAGEMENT INFLUENCES AFFECTIVE COMMITMENT: PSYCHOLOGICAL CAPITAL AND PERCEIVED ORGANISATION SUPPORT AS MODERATORS.
D Lie, KDH Saraswati, DS Lie
Journal of Indonesian Economy & Business 38 (2), 2023
42023
Putting your mouth where your money goes!“Where” and “how” to communicate to maximize the impact of corporate social programs
CA Siaw, DS Lie, R Govind
European Journal of Marketing 56 (12), 3381-3417, 2022
12022
How profanity in influences perceived authenticity and perceived helpfulness of online reviews: The moderating role of review subjectivity
DS Lie, B Sung, M Stankovic, F Septianto
Decision Support Systems 178, 114144, 2024
2024
The Antecedents of Intention to Stay among Millenials: Work Engagement as Mediator
KDH Saraswati, D Lie, DS Lie, S Winduwati
Jurnal Komunikasi 15 (2), 383-401, 2023
2023
Looking for negativity! How review sentiment and review subjectivity form review helpfulness across cultures
A Shah, A Gohary, D Lie
Journal of Consumer Behaviour, 2023
2023
Spatial and strategic asymmetries: the role of the idiosyncratic local market structure on pricing strategies
D Lie
http://handle.unsw.edu.au/1959.4/61454, 2019
2019
The Antecedents of Intention to Stay among Millenials: Work Engagement as Mediator Anteseden Intensi Menetap pada Generasi Milenial: Keterikatan Kerja sebagai Mediator
KDH Saraswati, D Lie, DS Lie, S Winduwati
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