| Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption O Johnson, V Chattaraman Journal of Consumer Behaviour 18 (1), 32-42, 2019 | 75 | 2019 |
| The influence of showrooming on Millennial generational cohorts online shopping behaviour O Johnson, SA Ramirez International Journal of Retail & Distribution Management 49 (1), 81-103, 2020 | 32 | 2020 |
| Are you connected through consumption? The role of hashtags in political consumption O Johnson, A Hall-Phillips, TL Chung, H Cho Social Media+ Society 5 (4), 2056305119883427, 2019 | 24 | 2019 |
| The effects of offline events on online connective actions: An examination of# BoycottNFL using social network analysis TLD Chung, O Johnson, A Hall-Phillips, K Kim Computers in Human Behavior 115, 106623, 2021 | 23 | 2021 |
| Signaling socially responsible consumption among millennials: an identity-based perspective O Johnson, V Chattaraman Social Responsibility Journal 17 (1), 87-105, 2020 | 18 | 2020 |
| Shopping without the fuss: the effect of curation type in clothing subscription adoption on cognitive dissonance and consumer responses O Johnson, C Seifert, A Lee International Journal of Retail & Distribution Management 49 (10), 1411-1429, 2021 | 14 | 2021 |
| The relationship between color cycles in home furnishings and apparel, 1969–2009 O Johnson, P Ulrich Fashion and Textiles 5 (1), 1-17, 2018 | 5 | 2018 |
| Online shopping orientations of Latino millennial generational cohorts O Johnson, H Cho, S Patwary Journal of Consumer Behaviour 22 (1), 14-26, 2023 | 4 | 2023 |
| Graduate Enhancement for Minority Studies (GEMS): Case study of a graduate student recruitment program T Greer, O Johnson, D Delk College Student Journal 55 (4), 371-386, 2021 | 4 | 2021 |
| Socially responsible Millennial consumers: Debunking the myth of the" It" generation O Johnson, V Chattaraman International Textile and Apparel Association Annual Conference Proceedings …, 2017 | 2 | 2017 |
| A Model for Socially Responsible Consumption among Millennials: An Identity-Based Perspective OD Johnson Auburn University, 2016 | 2 | 2016 |
| Overcoming Online Survey Data Quality Challenges in Using Qualtrics, Amazon Mechanical Turk, and Prolific K Kim, AMM Fiore, TL Chung, O Johnson, S Manchiraju International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 1 | 2022 |
| # Wematter: Creating culturally tailored health promotion content for Black and Latina college women on Instagram O Johnson, DW Delk Digital Health 10, 20552076241241919, 2024 | | 2024 |
| You got this, sis! Using Instagram to increase physical activity adherence and body satisfaction O Johnson, D Delk International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Wearing Is Caring: An Investigation of the Adoption of Black Lives Matter Apparel and Accessories by Non-Blacks O Johnson, D Matthews, S Patwary, MD Diallo Clothing and Textiles Research Journal 41 (4), 277-293, 2023 | | 2023 |
| Surviving COVID-19: Exploring experiences among first-generation college students in STEM at a Minority-Serving Institution T Greer, O Johnson, B Stewart, H Hutchins College Student Journal, 2023 | | 2023 |
| ResearchYOU: A Faculty-Led Undergraduate Co-Curricular Research Experience. TW Greer, M Shirmohammadi, OD Johnson, BL Stewart American Association for Adult and Continuing Education, 2022 | | 2022 |
| Retailers’ Response to a Racial Reckoning: Analysis of Corporate Social Justice Communication on Social Media O Johnson, W Ginder ACR North American Advances, 2021 | | 2021 |
| Are You Connected Through Consumption? The Role of Hashtags in Political Consumption T Chung, O Johnson, A Hall-Phillips, H Cho | | 2019 |
| Improving Undergraduate Instruction in Technology classes in Fashion Merchandising O Johnson, V Bhardwaj International Textile and Apparel Association Annual Conference Proceedings …, 2017 | | 2017 |
