| Who knows Bobby Mo? Using intercollegiate athletics to build a university brand JS Clark, A Apostolopoulou, S Branvold, D Synowka Sport Marketing Quarterly 18 (1), 57, 2009 | 61 | 2009 |
| Consumption and meanings of team licensed merchandise A Apostolopoulou, D Papadimitriou, D Synowka, JS Clark International Journal of Sport Management and Marketing 12 (1-2), 93-110, 2012 | 48 | 2012 |
| E-commerce quality and adoptive elements of e-ticketing for entertainment and sporting events AA Smith, DP Synowka, AD Smith International Journal of Business Information Systems 15 (4), 450-487, 2014 | 28 | 2014 |
| Exploring fantasy sports and its fan base from a CRM perspective AA Smith, DP Synowka, AD Smith International Journal of Business Innovation and Research 4 (1-2), 103-142, 2010 | 25 | 2010 |
| Lean operations and SCM practices in manufacturing firms: multi-firm case studies in HRM and visual-based metrics AD Smith, DP Synowka International Journal of Procurement Management 7 (2), 183-200, 2014 | 15 | 2014 |
| # ThatsGold: sponsorship activation in the 2016 Rio Summer Olympics A Apostolopoulou, S Branvold, JJ Pearson, DP Synowka Journal of Brand Strategy 6 (3), 263-280, 2017 | 9 | 2017 |
| Online education and its operational attractions to traditional and non–traditional college students AA Smith, DP Synowka, AD Smith International Journal of Process Management and Benchmarking 5 (1), 37-73, 2015 | 8 | 2015 |
| Financial state of affairs for NCAA sports: a case for intangible strategic assets? AA Smith, DP Synowka International Journal of Services and Operations Management 19 (1), 29-48, 2014 | 8 | 2014 |
| Exploring agency theory implications with franchising DR Manna, AD Smith, DP Synowka Journal of Business & Economics Research (JBER) 4 (4), 2006 | 8 | 2006 |
| Exploring the degree of commercialisation associated with sports marketing activities AA Smith, DP Synowka, JS Clark, AD Smith International Journal of Services and Operations Management 11 (2), 170-200, 2012 | 5 | 2012 |
| Strategically Comparing Selected Major College Basketball Powerhouses Through The Resource Based View Of The Firm DP Synowka, AD Smith, DR Manna Journal of Business & Economics Research (JBER) 4 (4), 2006 | 3 | 2006 |
| Root, Root, Root for Home Team?: An Image Theory Explanation of Fan Behavior in Transplant-Heavy Markets. JS Clark, K Schimmel, D Synowka Sport Marketing Quarterly 11 (1), 2002 | 3 | 2002 |
| That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship SC Wellington, A Apostolopoulou, DP Synowka Journal of Brand Strategy 11 (2), 145-166, 2022 | | 2022 |
| 1014 SPORTS MEDICINE HEALTH CARE OF THE NON ELITE RUNNER DP Synowka, SM Lephart, JJ Irrgang, AD Smith Medicine & Science in Sports & Exercise 25 (5), S180, 1993 | | 1993 |
| The relationship of anthropometric and body composition variables to lower and upper extremity isokinetic strength measures in a non-athletic population DP Synowka (No Title), 1989 | | 1989 |
| USING INTERCOLLEGIATE ATHLETICS TO BUILD AND LEVERAGE A UNIVERSITY’S BRAND: A CASE STUDY JS Clark, A Apostolopoulou, D Synowka, S Branvold | | |
