Marta Jacob
Marta Jacob
Profesora Titular (UIB)
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Cited by
Innovation in the tourism sector: results from a pilot study in the Balearic Islands
M Jacob, J Tintoré, E Aguiló, A Bravo, J Mulet
Tourism Economics 9 (3), 279-295, 2003
Technology transfer and multinationals: The case of Balearic hotel chains’ investments in two developing economies
M Jacob, JL Groizard
Tourism Management 28 (4), 976-992, 2007
Circular economy contributions to the tourism sector: A critical literature review
C Rodríguez, C Florido, M Jacob
Sustainability 12 (11), 4338, 2020
Revenue management and price optimization techniques in the hotel sector: A critical literature review
A Vives, M Jacob, M Payeras
Tourism economics 24 (6), 720-752, 2018
The economic impact of yacht charter tourism on the Balearic economy
A Alcover, M Alemany, M Jacob, M Payeras, A García, L Martínez-Ribes
Tourism Economics 17 (3), 625-638, 2011
How to carry out the transition towards a more circular tourist activity in the hotel sector. The role of innovation
C Florido, M Jacob, M Payeras
Administrative Sciences 9 (2), 47, 2019
Research Note: Environmental Innovation as a Competitiveness Factor in the Balearic Islands
M Jacob, C Florido, E Aguiló
Tourism Economics 16 (3), 755-764, 2010
Pautas de innovación en el sector turístico balear
M Jacob, M Jacob
Cotec, 2004
La innovación en el sector turístico: El caso de Baleares
M Jacob, E Aguiló
Universidade da Coruña, 2008
Innovación tecnológica. Ideas básicas
E Revilla, M Jacob
COTEC. Madrid, 2001
Online hotel demand model and own-price elasticities: An empirical application in a mature resort destination
A Vives, M Jacob, E Aguiló
Tourism Economics 25 (5), 670-694, 2019
Estudio exploratorio sobre innovación en el sector turístico balear
M Jacob, A Bravo
COTEC., 2001
Cross-cultural training and cultural intelligence of hospitality students: a case study in Egypt and Spain
M Kamal Abdien, M Jacob
Journal of Teaching in Travel & Tourism 19 (3), 191-215, 2019
Dynamic pricing for online hotel demand: The case of resort hotels in Majorca
A Vives, M Jacob
Journal of Vacation Marketing 26 (2), 268-283, 2020
The yachting charter tourism SWOT: A basic analysis to design marketing strategies
M Payeras, M Jacob, A Garcia, M Alemany, A Alcover, L Martínez-Ribes
tourismos 6 (3), 111-134, 2011
Socioeconomic Profile of Tourists with a Greater Circular Attitude and Behaviour in Hotels of a Sun and Beach Destination
C Rodríguez, M Jacob, C Florido
International Journal of Environmental Research and Public Health 17 (24), 9392, 2020
Circular economy contributions to the tourism sector: A critical literature review. Sustainability, 12 (11), 4338
C Rodríguez, C Florido, M Jacob
La innovación medioambiental como un factor de competitividad de las empresas turísticas de Baleares
E Aguiló, M Jacob, J Mulet, R Simonet, J Tintoré, E Tortosa
Islas Baleares. Serie Estudios Regionales (G. López Casasnovas, dir …, 2003
Dynamic pricing in different Spanish resort hotels
A Vives, M Jacob
Tourism Economics 27 (2), 398-411, 2021
Innovación transferencia de tecnología y desarrollo en empresas hoteleras. Estudio de las contribuciones de las empresas hoteleras de origen balear a las economías latinoamericanas
JL Groizard, M Jacob
Colección Premios y Ayudas de la FCI, 2004
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