Vicki Morwitz
Vicki Morwitz
Columbia Business School, Columbia University
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Cited by
Cited by
Do intentions really predict behavior? Self-generated validity effects in survey research
P Chandon, VG Morwitz, WJ Reinartz
Journal of marketing 69 (2), 1-14, 2005
Withholding consumption: A social dilemma perspective on consumer boycotts
S Sen, Z Gürhan-Canli, V Morwitz
Journal of Consumer research 28 (3), 399-417, 2001
Using segmentation to improve sales forecasts based on purchase intent: Which “intenders” actually buy?
VG Morwitz, D Schmittlein
Journal of marketing research 29 (4), 391-405, 1992
Divide and prosper: consumers¢ reactions to partitioned prices
VG Morwitz, EA Greenleaf, EJ Johnson
Journal of marketing research 35 (4), 453-463, 1998
Does measuring intent change behavior?
VG Morwitz, E Johnson, D Schmittlein
Journal of consumer research 20 (1), 46-61, 1993
When do purchase intentions predict sales?
VG Morwitz, JH Steckel, A Gupta
International Journal of Forecasting 23 (3), 347-364, 2007
Penny wise and pound foolish: the left-digit effect in price cognition
M Thomas, V Morwitz
Journal of Consumer Research 32 (1), 54-64, 2005
The mere-measurement effect: Why does measuring intentions change actual behavior?
VG Morwitz, GJ Fitzsimons
Journal of Consumer Psychology 14 (1-2), 64-74, 2004
Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
JS Armstrong, VG Morwitz, V Kumar
International Journal of Forecasting 16 (3), 383-397, 2000
Shopping lists as an external memory aid for grocery shopping: Influences on list writing and list fulfillment
LG Block, VG Morwitz
Journal of Consumer Psychology 8 (4), 343-375, 1999
Effects of participative pricing on consumers' cognitions and actions: A goal theoretic perspective
S Chandran, VG Morwitz
Journal of Consumer Research 32 (2), 249-259, 2005
The effect of measuring intent on brand-level purchase behavior
GJ Fitzsimons, VG Morwitz
Journal of Consumer Research 23 (1), 1-11, 1996
The scope and persistence of mere-measurement effects: Evidence from a field study of customer satisfaction measurement
UM Dholakia, VG Morwitz
Journal of Consumer Research 29 (2), 159-167, 2002
The price of “free”-dom: Consumer sensitivity to promotions with negative contextual influences
S Chandran, VG Morwitz
Journal of Consumer Research 33 (3), 384-392, 2006
The short-and long-term effects of measuring intent to repurchase
P Chandon, VG Morwitz, WJ Reinartz
Journal of Consumer Research 31 (3), 566-572, 2004
Stated intentions and purchase behavior: A unified model
B Sun, VG Morwitz
International Journal of Research in Marketing 27 (4), 356-366, 2010
Do polls reflect opinions or do opinions reflect polls? The impact of political polling on voters' expectations, preferences, and behavior
VG Morwitz, C Pluzinski
Journal of Consumer Research 23 (1), 53-67, 1996
The stochastic modeling of purchase intentions and behavior
MR Young, WS DeSarbo, VG Morwitz
Management Science 44 (2), 188-202, 1998
The question–behavior effect: What we know and where we go from here
DE Sprott, ER Spangenberg, LG Block, GJ Fitzsimons, VG Morwitz, ...
Social Influence 1 (2), 128-137, 2006
Why consumers don't always accurately predict their own future behavior
V Morwitz
Marketing Letters 8 (1), 57-70, 1997
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