| “Not tested on animals”: how consumers react to cruelty-free cosmetics proposed by manufacturers and retailers? CG Grappe, C Lombart, D Louis, F Durif International Journal of Retail & Distribution Management 49 (11), 1532-1553, 2021 | 44 | 2021 |
| Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims CG Grappe, C Lombart, D Louis, F Durif Journal of Retailing and Consumer Services 65, 102893, 2022 | 21 | 2022 |
| Why Does This Brand Speak to Me? Conceptualization, Scale Development, and Validation of Brand Relevance A Guèvremont, F Durif, CG Grappe Journal of Promotion Management 27 (5), 609-629, 2021 | 9 | 2021 |
| What claims best convey the quality of retailers' standard private label products? D Louis, C Lombart, CG Grappe, F Durif, CV Florence, O Untilov International Journal of Retail & Distribution Management 51 (11), 1569-1587, 2023 | 1 | 2023 |
| Is That Brand Relevant to Me? Concept, Measurement and Antecedents of Brand Relevance A Guèvremont, F Durif, C Grappe ACR North American Advances, 2020 | | 2020 |
| Impact des allégations" sans" et" avec" sur l'attitude et les intentions comportementales dans le segment des produits cosmétiques C Grappe Université du Québec à Montréal, 2020 | | 2020 |
Fabien DurifProfessor of marketing, School of Management Sciences (ESG), University of Quebec at Montreal (UQAM)Verified email at uqam.ca
