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VivekShankar Natarajan
VivekShankar Natarajan
Professor of Marketing, Lamar University
Verified email at lamar.edu
Title
Cited by
Cited by
Year
The intellectual structure of the strategic management field: An author co‐citation analysis
SP Nerur, AA Rasheed, V Natarajan
Strategic Management Journal 29 (3), 319-336, 2008
9442008
U-Pb and Sm-Nd isotopic studies on uraniferous brecciated limestone from Bhima basin: evidence for a Mesoproterozoic U-mineralization event in southern peninsular India
BK Pandey, V Natarajan, V Krishna, SA Pandit
Significant milestones in the growth of geochemistry in India during the 50 …, 2008
142008
An Empirical Study of Attitudes toward Recognition among Civilian Municipal Employees in a'US'City
L Godkin, S Parayitam, VS Natarajan
Journal of Organizational Culture, Communications and Conflict 14 (2), 51, 2010
112010
The relationship between web quality and user satisfaction: the moderating effects of security and content
VS Natarajan, S Parayitam, T Sharma
International Journal of Business Excellence 5 (1-2), 52-76, 2012
102012
Impact of healthcare access and socio-economic conditions on prevalence of metabolic syndrome: Evidence from 2015 brfss
P Joshi, K Ghosh, VS Natarajan, P Mandal
International Journal of Business Excellence 21 (3), 429-443, 2020
72020
Discovering the changes in gendering of products: Case of woman in ˇBikerni Community˘in India
V Jain, K Bharadwaj, A Bansal, VS Natarajan
Border Crossing 6 (2), 169-194, 2016
72016
Medical tourism: a stakeholder model
A Mukherjee, VS Natarajan, CK Gunashekara
Proceedings of the Northeast Business & Economics Association, 443-444, 2010
72010
Learning from failure to enhance performance: A systematic literature review of retail failure
I Ahmed, SS Mehta, C Ganeshkumar, VS Natarajan
Benchmarking: An International Journal 30 (2), 532-561, 2023
62023
Asymmetric market reaction to new product announcements: An exploratory study
VS Natarajan, G Kalyanaram, J Munch
Academy of Marketing Studies Journal 14 (2), 1, 2010
62010
The regional impact of monetary policy on house prices
L Allen, GN Kenyon, VS Natarajan
International Journal of Business Innovation and Research 6 (4), 391-400, 2012
52012
Service quality of educational websites: An empirical study
S Bandyopadhyay, V Natarajan
Journal of Business & Economics Research (JBER) 6 (6), 2008
52008
Interaction among foreign direct investment, economic growth and foreign trade: evidence from India and China
SK Chadha, B Singh, VS Natarajan
International Journal of Process Management and Benchmarking 4 (2), 145-166, 2014
42014
Organic growth–a taxonomic perspective
KC Sen, VS Natarajan
International Journal of Business Excellence 5 (1-2), 130-139, 2012
42012
E-governance in developing countries: a case study of E-Disha initiative in the Indian state of Haryana
T Sharma, G Mangalaraj, VS Natarajan
International Journal of Indian Culture and Business Management 13 (1), 93-110, 2016
32016
The antecedents of student satisfaction with online courses: Implications for program design and marketing
I Ahmed, SS Mehta, G Ganesh, V Natarajan
Academy of Marketing Studies Journal 25 (5), 1-9, 2021
22021
An evaluation of the demand for orphan drugs as a response to promotional expenditures
KC Sen, VS Natarajan, A Mukherjee
Let˘s Get Engaged! Crossing the Threshold of Marketing˘s Engagement Era …, 2016
22016
Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the US and Sweden Dyad.
S Norman, VS Natarajan, KC Sen
Journal of Higher Education Theory & Practice 15 (5), 2015
22015
Social and cultural factors as a determinate of ICT expenditures: an empirical study
L Allen, V Natarajan, D Price
International Journal of Information Systems and Change Management 6 (2 …, 2012
22012
Human Dimension in Marketing Research: A Sense-Making Approach
VS Natarajan, L Godkin, S Parayitam
Academy of Marketing Studies Journal 13 (2), 35, 2009
22009
Viewing new product development through the real options lens: An empirical investigation of market reaction and the role of contextual factors
VS Natarajan
The University of Texas at Arlington, 2006
22006
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Articles 1–20