| A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements R Singh, Y Sharma, J Kumar Journal of Marketing Theory and Practice, 2020 | 24 | 2020 |
| Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness SN Sanyal, R Mazumder, R Singh, Y Sharma Journal of retailing and consumer services 58 (1), 2020 | 21 | 2020 |
| Consuming beyond means: debt trap of conspicuous consumption in an emerging economy S Jaikumar, Y Sharma Journal of Marketing Theory and Practice, 2020 | 19 | 2020 |
| Impact of marketing-mix for core-food items on purchase behavior at subsistence marketplace-An empirical study of urban subsistence market of Delhi Y Sharma, R Nasreen, A Kumar Global Journal of Management and Business Research: E Marketing 18 (3), 1-19, 2018 | 10 | 2018 |
| Perceived consumer-centric marketing-mix at the urban bottom of the pyramid-an empirical study of food market Y Sharma, R Nasreen Journal of Research in Business and Management. Quest Journal 5 (4), 94-107, 2017 | 7 | 2017 |
| Ethics of Serving the Bottom of Pyramid Market - A Study in Context of Indian Food Market Y Sharma, R Nasreen IBAICM: Marketing to the Bottom of Pyramid in Emerging Markets 3 (1), 2017 | 6 | 2017 |
| Public private partnership in Delhi Tourism–a case study of Delhi Tourism and Transport Development Corporation (DTTDC) Y Sharma, R Nasreen Emerald Emerging Markets Case Studies 5 (4), 1-19, 2015 | 6 | 2015 |
| Mapping the effect of healthy and unhealthy food and beverages marketing: two decades of bibliometric analysis Y Sharma, P Silal European Journal of Marketing 57 (1), 149-184, 2023 | 5 | 2023 |
| From pandemic to Prada: examining online luxury-brand self-narratives Y Sharma, P Silal, J Kumar, R Singh Marketing Intelligence & Planning 40 (4), 527-541, 2022 | 5 | 2022 |
| Role of Social Network in Defining the Impact of Marketing-Mix on Satisfaction from Food items at Subsistence Marketplace Y Sharma, R Nasreen, A Kumar Indian Journal of Marketing 49 (2), 7-24, 2019 | 4 | 2019 |
| Impact of education on health-beliefs in an emerging economy: Understanding urban vs. rural differences and the moderating effect of social capital S Jaikumar, Y Sharma, P Silal Health Marketing Quarterly 37 (4), 316-332, 2020 | 3 | 2020 |
| Analysis of Service Quality for Customer Satisfaction and Loyalty in E-Commerce Pertaining to TheFMCG Sector Y Sharma Available at SSRN 3669575, 2020 | 3 | 2020 |
| Perceived Consumer-centric Marketing-Mix at the Urban Bottom of the Pyramid-An Empirical Study of Non-core Food Items. Business and Management, 10 (1), 1-9 Y Sharma, R Nasreen | 3* | 2018 |
| Customer development-product development dilemmas in startup firms: a qualitative investigation into founder's involvement DT Eesley, Y Sharma, R Singh, B Sindhav Journal of Research in Marketing and Entrepreneurship 25 (3), 455-476, 2023 | 2 | 2023 |
| Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers Y Sharma, S Jaikumar Journal of Consumer Marketing 40 (1), 44-55, 2023 | | 2023 |
| Enhancing Nostalgia Advertising Through Spirituality Dimension in Context of Indian Consumers R Singh, Y Sharma, J Kumar Indian Institute of Management Calcutta, 2019 | | 2019 |
| An Empirical Study of the Satisfaction Level of Employees in the Indian BPO Industry Y Sharma Debari, 0 | | |
Prof (Dr.)Reshma NasreenDepartment of Management, Jamia HamdardVerified email at jamiahamdard.ac.in
