Images of mental illness in the media: identifying gaps in the research PA Stout, J Villegas, NA Jennings Schizophrenia bulletin 30 (3), 543-561, 2004 | 351 | 2004 |
Measuring the effectiveness of sponsorship of an elite intercollegiate football program. W Dees, G Bennett, J Villegas Sport Marketing Quarterly 17 (2), 2008 | 311 | 2008 |
International student perspectives on graduate advising relationships. KG Rice, CC Choi, Y Zhang, J Villegas, HJ Ye, D Anderson, A Nesic, ... Journal of counseling psychology 56 (3), 376, 2009 | 164 | 2009 |
An empirical evaluation of the determinants of tourist's hurricane evacuation decision making I Cahyanto, L Pennington-Gray, B Thapa, S Srinivasan, J Villegas, ... Journal of Destination Marketing & Management 2 (4), 253-265, 2014 | 158* | 2014 |
Risk perception and evacuation decisions of Florida tourists under hurricane threats: A stated preference analysis C Matyas, S Srinivasan, I Cahyanto, B Thapa, L Pennington-Gray, ... Natural hazards 59, 871-890, 2011 | 155 | 2011 |
Enhancing learning through use of interactive tools on health-related websites PA Stout, J Villegas, H Kim Health Education Research 16 (6), 721-733, 2001 | 128 | 2001 |
The effect of the placement of the product in film: Consumers' emotional responses to humorous stimuli and prior brand evaluation CH Jin, J Villegas Journal of Targeting, Measurement and Analysis for marketing 15, 244-255, 2007 | 121 | 2007 |
Consumer responses to advertising on the internet: The effect of individual difference on ambivalence and avoidance CH Jin, J Villegas CyberPsychology & Behavior 10 (2), 258-266, 2006 | 110 | 2006 |
Mapping a multidimensional emotion in response to television commercials JD Morris, NJ Klahr, F Shen, J Villegas, P Wright, G He, Y Liu Human brain mapping 30 (3), 789-796, 2009 | 93 | 2009 |
Cognitive and affective responses of Florida tourists after exposure to hurricane warning messages J Villegas, C Matyas, S Srinivasan, I Cahyanto, B Thapa, ... Natural hazards 66, 97-116, 2013 | 74 | 2013 |
The effects of message framing, involvement, and nicotine dependence on anti-smoking public service announcements WS Jung, J Villegas Health marketing quarterly 28 (3), 219-231, 2011 | 66 | 2011 |
Marianismo and machismo: The portrayal of females in Mexican TV commercials J Villegas, J Lemanski, C Valdéz Journal of International Consumer Marketing 22 (4), 327-346, 2010 | 62 | 2010 |
MOBILE PHONE USERS'BEHAVIORS: THE MOTIVATION FACTORS OF THE MOBILE PHONE USER. CH Jin, J Villegas International Journal of Mobile Marketing 3 (2), 2008 | 60 | 2008 |
Online advertising to reach and recruit Latino smokers to an internet cessation program: impact and costs AL Graham, Y Fang, JL Moreno, SL Streiff, J Villegas, RF Muñoz, ... Journal of Medical Internet Research 14 (4), e116, 2012 | 59 | 2012 |
The brand personality scale: an application for the personal computer industry J Villegas, K Earnhart, N Burns Proceedings of the 108th Annual Convention for the American Psychological …, 2000 | 26 | 2000 |
Selling health to the distracted: Consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement JL Lemanski, J Villegas Health marketing quarterly 32 (3), 217-233, 2015 | 14 | 2015 |
Effect of emotional attachment to a brand on credibility of information sources Y Kim, J Villegas American Academy of Advertising. Conference. Proceedings (Online), 73, 2009 | 13 | 2009 |
The price of laughter: Differences between Hispanic groups' responses to the use of humor in financial services advertising J Villegas, A Shah Family and Consumer Sciences Research Journal 37 (1), 39-51, 2008 | 8 | 2008 |
Discrete negative emotions generated in an interactive advertisement: An exploration of control as a medium effect J Villegas The University of Texas at Austin, 2002 | 7 | 2002 |
Controversial conversations: The emotions evoked by anti-terrorism advertising J Villegas, CR Morton Journal of Current Issues & Research in Advertising 41 (2), 229-242, 2020 | 6 | 2020 |