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Luis Bayardo Tobar-Pesántez (ORCID: 0000-0003-4074-8323)
Luis Bayardo Tobar-Pesántez (ORCID: 0000-0003-4074-8323)
Docente investigador Universidad Politecnica Salesiana del Ecuador
Verified email at ups.edu.ec - Homepage
Title
Cited by
Cited by
Year
Comunicación para la motivación. Claves de la asertividad y del trabajo en equipo en las organizaciones
LM Romero-Rodríguez, B Castillo-Abdul, R Ravina-Ripoll
R. Ravina-Ripoll, LB Tobar Pesántez y E. Nuñez Barriopedro (Coords …, 2019
332019
Análisis del nivel de competitividad empresarial en el panorama publicitario colombiano fundamentada en el éxito creativo y la responsabilidad ética y jurídica
RR Ripoll, EN Barriopedro
Jurídicas Cuc 13 (1), 9-28, 2017
312017
TOWARDS A HAPPY, CREATIVE AND SOCIAL HIGHER EDUCATION INSTITUTION: THE CASE OF NON-PROFIT MARKETING AND BUSINESS CREATION SUBJECTS AT THE UNIVERSITY OF CADIZ
R Ravina-Ripoll, E Núñez-Barriopedro, A Galiano, L Tobar-Pesántez
Journal of Entrepreneurship Education 22 (1), 2019
292019
EVOLUCIÓN DEL SISTEMA FINANCIERO EN EL ECUADOR
L Tobar-Pesántez
Notas de Economía, 2020
282020
Happiness management: a culture to explore from brand orientation as a sign of responsible and sustainable production
R Ravina-Ripoll, E Nunez-Barriopedro, D Almorza-Gomar, ...
Frontiers in Psychology 12, 727845, 2021
272021
COMPETITIVIDAD DE LAS MICROEMPRESAS EN CUENCA ECUADOR (Competitiveness of Microenterprises in Cuenca, Ecuador)
L Tobar-Pesántez
Revista Internacional Administración & Finanzas 6 (7), 121-129, 2013
272013
Brand management from social marketing and happiness management binomial of in the age of industry 4.0
G Jiménez-Marín, RE Zambrano, A Galiano-Coronil, L Tobar-Pesántez
J. Legal Ethical & Regul. Isses 24, 1, 2021
262021
The spanish b-schools trouble in digital economy: why do the accreditation system limit the formation for entrepreneurship, talent & happiness economics?
A Sánchez-Bayón, R Ravina-Ripoll, LB Tobar-Pensantez
Journal of Entrepreneurship Education 23 (5), 1-8, 2020
232020
Happiness and cultural tourism: The perspective of civil participation
MV Sanagustín-Fons, LB Tobar-Pesántez, R Ravina-Ripoll
Sustainability 12 (8), 3465, 2020
222020
Analisis Competitivo De Las Pequeñas Y Medianas Empresas En Cuenca Ecuador (Competitive Analysis of Small and Medium Enterprises in Cuenca, Ecuador)
L Tobar-Pesántez
Revista Internacional Administración & Finanzas 8 (3), 79-92, 2015
222015
Analisis Competitivo De Las Pequeñas Y Medianas Empresas En Cuenca Ecuador (Competitive Analysis of Small and Medium Enterprises in Cuenca, Ecuador)
L Tobar-Pesántez
Revista Internacional Administración & Finanzas 8 (3), 79-92, 2015
222015
Analisis Competitivo De Las Pequeñas Y Medianas Empresas En Cuenca Ecuador (Competitive Analysis of Small and Medium Enterprises in Cuenca, Ecuador)
L Tobar-Pesántez
Revista Internacional Administración & Finanzas 8 (3), 79-92, 2015
222015
Las pequeñas y medianas empresas en Cuenca, su impacto en la economía local
L Tobar
León, España: Universidad de León, 2014
222014
Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
G Jiménez-Marín, A Galiano-Coronil, LB Tobar-Pesántez
Corporate Governance: The International Journal of Business in Society 22 (3 …, 2021
212021
LOS IMPUESTOS EN EL ECUADOR
L Tobar-Pesántez, S Solano-Gallegos
Notas de Economía 1 (15), 2020
192020
THE EFFECTIVENESS OF HUMOR IN ADVERTISING: ANALYSIS FROM AN INTERNATIONAL SCOPE
E Núñez-Barriopedro, KG Klusek, L Tobar-Pesántez
Academy of Strategic Management Journal 18 (4), 2019
172019
Happiness Management and Social Marketing: A wave of sustainability and creativity
RR Ripoll, LBT Pesántez, AG Coronil, JM Dominguez
Peter Lang AG, Internationaler Verlag der Wissenschaften, 2021
162021
A structural equations model of job disengagement from the constructs of organizational justice, job satisfaction, innovation and trust in the era of industry 5.0
E Galván Vela, R Ravina Ripoll, LB Tobar Pesantez
Journal of Legal, Ethical and Regulatory Issues 24 (1), 2021
152021
Claves para un desarrollo sostenible La creatividad y el happiness management como portafolio de la innovación tecnológica, empresarial y marketing social
RR Ripoll, LBT Pesantez, AG Coronil
Editorial Comares, 2018
142018
Happiness management: A lighthouse for social wellbeing, creativity and sustainability
RR Ripoll, LBT Pesantez, JM Domínguez
Peter Lang, 2019
132019
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