| Neuromarketing and consumer neuroscience: current understanding and the way forward S Agarwal, T Dutta Decision 42 (4), 457-462, 2015 | 166 | 2015 |
| Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks R Singh, S Agarwal Marketing Intelligence and Planning 31 (4), 405-420, 2013 | 46 | 2013 |
| Innovations in consumer science: applications of neuro-scientific research tools S Agarwal, MJ Xavier Adoption of Innovation: Balancing Internal and External Stakeholders in the …, 2015 | 36 | 2015 |
| Corporate social responsibility for social impact: approach to measure social impact using CSR impact index R Singh, S Agarwal Indian Institute of Management Calcutta, 2013 | 28 | 2013 |
| Market Separations for BOP Producers: The Case of Market Development for the Chanderi Cluster Weavers in India R Singh, S Agarwal, P Modi International Journal of Rural Management 11 (2), 175-193, 2015 | 27 | 2015 |
| Consumers in Emerging Economies S Agarwal, MJ Xavier The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies, 1-4, 2015 | 15* | 2015 |
| Introduction to Neuromarketing & Consumer Neuroscience S Agarwal Journal of Consumer Marketing 32 (4), 302 - 303, 2015 | 15 | 2015 |
| Neuromarketing in action: How to talk and sell to the brain S Agarwal Journal of Consumer Marketing 31 (5), 404-405, 2014 | 15 | 2014 |
| Impact of CSR-driven internal employee motivation on cordiality of employee relations S Agarwal, YS Yadav, A Acharya Managing in recovering markets, 315-325, 2015 | 13 | 2015 |
| CSR orientation of Indian banks and stakeholder relationship marketing orientation: An empirical analysis R Singh, S Agarwal IIMC Working Paper Series, 2011., 2011 | 12* | 2011 |
| Corporate social responsibility in emerging markets: corporate India’s engagement with local communities R Singh, S Agarwal Corporate social responsibility and local community in Asia, 65–85, 2014 | 9* | 2014 |
| Importance of Money, Religiosity, and Spiritual Well-being of Young Fast-Food Consumers, and its Impact on their Ethical Beliefs R Singh, S Agarwal https://facultylive.iimcal.ac.in/sites/facultylive.iimcal.ac.in/files/WPS …, 2011 | 5 | 2011 |
| Customer Sense: How the 5 Senses Influence Buying Behaviour S Agarwal Journal of Consumer Marketing 32 (4), 307 - 308, 2015 | 3 | 2015 |
| Corporate Social Responsibility Practices in Indian Food Industry: A Content Analysis S Agarwal, R Singh A Stakeholder Approach to Managing Food Local, National, and Global Issues …, 2016 | 1 | 2016 |
| Engaging Consumers' Senses for Creating Unique Brand Positioning S Agarwal, T Dutta Sage Business Cases, 2016 | | 2016 |
| Ambi Parameswaran, For God’s Sake: An Adman on the Business of Religion: Penguin Books, India, New Delhi, 2014, 264 pages, Rs. 499 S Agarwal Decision 42 (1), 109-111, 2015 | | 2015 |
| Forthcoming in Journal of Product and Brand Management S Agarwal, Y Kusume, N Gridley | | 2013 |
Ramendra SinghProfessor of Marketing, IIM Calcutta, IndiaVerified email at iimcal.ac.in
