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Co-authors
- K SudhirJames Frank Professor of Marketing, Private Enterprise and Management, Yale SOMVerified email at yale.edu
- Dina MayzlinUSC Marshall School of BusinessVerified email at marshall.usc.edu
- Jungju YuAssistant Professor, College of Business, Korea Advanced Institute of Science and TechnologyVerified email at kaist.ac.kr
- Yu Jeffrey HuProfessor, Accenture Chair, Purdue UniversityVerified email at purdue.edu
- Brian MittendorfFisher College of Business, The Ohio State UniversityVerified email at osu.edu
- Dan ArielyProfessor of psychology and behavioral economics, Duke UniversityVerified email at danariely.com
- T. Tony KeChinese University of Hong KongVerified email at cuhk.edu.hk
- Arthur CampbellMonash UniversityVerified email at monash.edu