| Undervalued or overvalued customers: Capturing total customer engagement value V Kumar, L Aksoy, B Donkers, R Venkatesan, T Wiesel, S Tillmanns Journal of service research 13 (3), 297-310, 2010 | 2033 | 2010 |
| A customer lifetime value framework for customer selection and resource allocation strategy R Venkatesan, V Kumar Journal of marketing 68 (4), 106-125, 2004 | 1500 | 2004 |
| Is market orientation a source of sustainable competitive advantage or simply the cost of competing? V Kumar, E Jones, R Venkatesan, RP Leone Journal of marketing 75 (1), 16-30, 2011 | 1228 | 2011 |
| Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior V Kumar, R Venkatesan Journal of Interactive marketing 19 (2), 44-62, 2005 | 883 | 2005 |
| Multichannel shopping: causes and consequences R Venkatesan, V Kumar, N Ravishanker Journal of marketing 71 (2), 114-132, 2007 | 633 | 2007 |
| Understanding the role of artificial intelligence in personalized engagement marketing V Kumar, B Rajan, R Venkatesan, J Lecinski California Management Review 61 (4), 135-155, 2019 | 585 | 2019 |
| Empirical analysis of the impact of recommender systems on sales B Pathak, R Garfinkel, RD Gopal, R Venkatesan, F Yin Journal of Management Information Systems 27 (2), 159-188, 2010 | 430 | 2010 |
| Managing retailer profitability—one customer at a time! V Kumar, D Shah, R Venkatesan Journal of retailing 82 (4), 277-294, 2006 | 328 | 2006 |
| Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM V Kumar, R Venkatesan, T Bohling, D Beckmann Marketing science 27 (4), 585-599, 2008 | 277 | 2008 |
| CRM in data-rich multichannel retailing environments: a review and future research directions PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ... Journal of interactive marketing 24 (2), 121-137, 2010 | 246 | 2010 |
| Performance implications of adopting a customer-focused sales campaign V Kumar, R Venkatesan, W Reinartz Journal of Marketing 72 (5), 50-68, 2008 | 245 | 2008 |
| Executing on a customer engagement strategy R Venkatesan Journal of the Academy of Marketing Science 45, 289-293, 2017 | 241 | 2017 |
| From customer lifetime value to shareholder value: Theory, empirical evidence, and issues for future research PD Berger, N Eechambadi, M George, DR Lehmann, R Rizley, ... Journal of Service Research 9 (2), 156-167, 2006 | 214 | 2006 |
| Optimal customer relationship management using Bayesian decision theory: An application for customer selection R Venkatesan, V Kumar, T Bohling Journal of marketing research 44 (4), 579-594, 2007 | 207 | 2007 |
| The interrelationships between brand and channel choice SA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ... Marketing Letters 25, 319-330, 2014 | 189 | 2014 |
| Measuring and managing returns from retailer-customized coupon campaigns R Venkatesan, PW Farris Journal of marketing 76 (1), 76-94, 2012 | 167 | 2012 |
| French roast: consumer response to international conflict—evidence from supermarket scanner data SS Pandya, R Venkatesan Review of Economics and Statistics 98 (1), 42-56, 2016 | 163 | 2016 |
| Knowing what to sell, when, and to whom. V Kumar, R Venkatesan, W Reinartz Harvard business review 84 (3), 131-7, 150, 2006 | 157 | 2006 |
| Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares R Venkatesan, TV Krishnan, V Kumar Marketing Science 23 (3), 451-464, 2004 | 132 | 2004 |
| A genetic algorithms approach to growth phase forecasting of wireless subscribers R Venkatesan, V Kumar International Journal of Forecasting 18 (4), 625-646, 2002 | 120 | 2002 |
