| Development and validation of financial well-being related scales FDMA Abrantes-Braga, T Veludo-de-Oliveira International Journal of Bank Marketing 37 (4), 1025-1040, 2019 | 51 | 2019 |
| Do digital wallets as a payment method influence consumer in their buying behavior? FDA Braga, G Isabella, JA Mazzon Anais, 2013 | 50 | 2013 |
| Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour FDMA Abrantes-Braga, T Veludo-de-Oliveira European Journal of Marketing 54 (9), 2223-2244, 2020 | 46 | 2020 |
| Digital Payment Means: the Brazilian reality. An" Environmental Segmentation" study. FDMAA Braga, G Isabella, HR Ramos Revista de Administração de Roraima-RARR 8 (1), 65-85, 2018 | 4 | 2018 |
| MEIOS DE PAGAMENTO DIGITAL: A REALIDADE BRASILEIRA. UM ESTUDO DE SEGMENTAÇÃO AMBIENTAL. FDMAA Braga, G Isabella, HRR Correio Revista de Administração de Roraima 8 (1), 65-85, 2018 | 1 | 2018 |
| When and Why Are Consumers Willing To Help For-Profit Companies in Distress?: The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness LSG Barros, FD Abrantes-Braga, CB Chammas, M Costa Filho Journal of Advertising Research 63 (3), 290-308, 2023 | | 2023 |
| Marketing Conversacional B2B: Desvendando a eficiência do chatbot na geração de oportunidades de negócio G Isabella, FDA Braga, MIS Almeida, FM Duran | | 2023 |
| Antecedentes e consequências da tomada de decisão financeira pelas pessoas de baixa renda, o papel do marketing e as consequências para o bem-estar financeiro N Helou Neto, DP Claro, FDA Braga | | 2021 |
| 'Give-a-Little-Help for a Business': Consumers' Prosocial Behavior towards For-Profit Companies CJMC Lucia Barros, FD Abrantes Braga, CB Chammas 2021 ACR - Association of Consumer Research, 2021 | | 2021 |
| 'Give-a-Little-Help for a Business': Consumers' Prosocial Behavior towards For-Profit Companies CBC Lucia Barros, FD Abrantes Braga 2021 EMA - IX ENCONTRO DE MARKETING DA ANPAD, 2021 | | 2021 |
| The bright and dark side of credit usage by low-income consumers DP FD Abrantes Braga, Claro 2021 AMA - American Marketing Association Summer Academic Conference 2021, 2021 | | 2021 |
| Sustentabilidade empresarial e a percepção de valor do consumidor PBO Claro, FDA Braga, RVM Lopes | | 2020 |
| 'Give-a-little-help for a business': consumers' prosocial behavior towards for-profit companies CBC Lucia Barros, FD Abrantes Braga CLAV 2020, 2020 | | 2020 |
| I need help! I can’t afford it: the interplay of credit beliefs, anxiety, impulsive buying and risky indebtedness behavior in predicting Brazilians’ financial preparedness FD Braga, MA Abrantes | | 2018 |
Giuliana IsabellaProfessora de MarketingVerified email at usp.br
